Does The Job Title: Business Development Manager Here on LinkedIn Just Mean Spammer?

LinkedIn is undeniably the most extensive professional/business network around. It's not as big as Facebook or Instagram, but CEOs, managers, HR staff, and other professionals abound on this network. In short, the most influential decision-makers of SMBs and enterprises have all signed up. Maybe that's why LinkedIn has also become synonymous with spam messages.

I have been using LinkedIn for years, since the beginning pretty much and I always cringe when I get a connection request from a "business development manager," knowing that the pitch comes in just a few minutes.

As someone who's been working professionally and as a business owner since the seventies, I still believe that businesses should focus more on inbound marketing and making their business easier to find online when someone has a need, rather than exerting so much effort on outbound marketing, knocking on all the doors in the neighborhood hoping that 1% of those people might have a need.

Being a spammer on LinkedIn truly hurts a company's reputation, and in the case of real people doing SEO, it has hurt the whole business category. It doesn't help that even LinkedIn encourages the practice by posting articles like "how to make great pitches on InMail." Even they acknowledge that cold calling is no fun, and you have no direct way to know if your pitch is going to be well-received or not.

Now, people think that SEO is synonymous with spam, and it cannot be further from the truth.??

I have two successful SEO businesses, one that people hire to optimize their websites for them and the other for people who want to learn how to do it themselves.??

I have never made a cold call to get more business in my life; I do not have a newsletter, mail out flyers, or do any advertising; I do not send out LinkedIn connection requests and then pitch anyone on my business when they accept.

I optimize my websites for keywords like SEO consultant, SEO training, and SEO coach and wait for somebody to give me a call or send an email message because they have an interest in working with me.?

And I recommend you do the same instead of turning your sales team into a bunch of spammy lead gen telemarketers.

Do you see how SEO is the best business development manager for your company????

When I do get pitched on LinkedIn, I would like to send them a link to this article as a response.

Now let's talk about the two ways to use SEO to your advantage.

?Learn, Apply, and Profit from SEO

The entire point of SEO is to put your business in a better, long-term position. Some professionals and business owners have a natural knack for SEO and all the steps needed to make it work. Learning SEO may be for you if you feel that you will fare better by employing SEO strategies at your own pace. Anyone can learn search engine optimization, and no matter what products or services you offer, there is the proper method for your website.

One of my SEO businesses is 1ON1 SEO Training, and as the name suggests, we're elbow-deep in learning the best of SEO here. What makes my approach better for my clients at 1ON1 SEO Training is that I avoid highly theoretical lessons, the kinds of lessons that people avoid because they don't want to become WordPress developers or coders; they want to learn how to optimize correctly. But, unfortunately, there is such a thing as overlearning one side of the equation so much that you can't get to step one.

When I teach SEO to my clients, I make sure that we look at the website that the client wants to optimize and all the significant factors that affect that website's SEO internally and externally. In a nutshell, I create a custom curriculum for each client to match the client's technical knowledge and needs. Personalized learning provides the best avenue for anyone who wants to apply SEO and become more competitive. SEO is a digital marketing channel that will deliver excellent results if you have the time and patience.

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Work with an SEO Consultant and Get Things Done

The main issue with SEO is that it takes a lot of time to get it done right. For that, my clients work with me as an SEO consultant if they want to gain the upper hand in their respective markets without working through the entire process.

SEO always comes at just the right time to level up businesses. However, if your business has been suffering from slowdowns for years, then it's best to examine why it's not generating leads or sales on its own through inbound marketing.

The internet is just one vast network of information – why isn't your website found by people who have genuine needs? When I work with clients from my SEO consulting firm, I make it a point to look at what's already been done and the owner's direction.

People don't just want SEO because they want traffic; they want SEO to grow their businesses. And for the past two decades, SEO has been beneficial to businesses in countless industry verticals.

SEO is multifaceted because you can start with one area, get results, and move on to the next one while maintaining the previous area or step. I provide services related to structured data, eCommerce setup, SEO reporting and analytics, Google Business Profile management (formerly Google My Business), monthly website maintenance/WordPress maintenance, SEO writing, local search optimizations, and SEO audits.

It's possible to study these areas, but it takes time and as much passion as you have your business to do right. But more than anything, working with an SEO consultant can help you improve your overall digital marketing strategy. And this brings us to the most important benefits of using SEO.

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SEO for Genuine Business Development

Search engines regard a site that ranks high on SERPs to be of the best quality and trustworthy. This online credibility improves your business' reputation and makes it easier for people to connect with your brand. To help your site rank even higher, you must spend more effort enhancing and adding content, increasing site speed, and researching better keywords.

SEO does not cost anything but time if you do it yourself. Search engines crawl sites 24/7, indexing and promoting useful material and assisting you in organically finding new clients.

Your business will start ranking higher if you create and promote helpful material for users, including text, images, and videos. SEO naturally complements content marketing efforts.

Make sure your material is high-quality and optimized for different keywords and keyword clusters you want to rank for.

Because your competitors are likely already investing in SEO, getting your site up to speed is a good idea. SMBs and enterprises that invest extensively in SEO regularly outrank their competitors and acquire a larger market share in SERPs. The first page of Google SERPs receives nearly 100% of all global traffic.

Begin by identifying and studying your competitors, assessing their strengths and shortcomings, and establishing and maintaining an online reputation. Then, have a WordPress expert on your site to ensure that your site loads quickly and is mobile-friendly, provides the most acceptable content you can, and offers the best user experience possible.

While most marketing tactics are concentrated on a specific target group, SEO can help you entice anyone with specific intentions at any given time, regardless of where they are in the purchase funnel.

SEO works hard to attract potential clients or customers who may be interested in connecting with your brand and conducting business if you know how to target keywords strategically.

SEO is about making your digital business friendly to both humans and search engines and improving the user experience when those new users find your website. If you put in the effort to create valuable and high-quality content, make your site faster and more responsive, add backlinks, and improve each page, you'll usually end up with an exceptional website optimized for Google and people as well. In addition, excellent site navigation and a solid site structure promote usability and ultimately better rankings.