Does Instagram’s new algorithm mean the end for content aggregators?

Does Instagram’s new algorithm mean the end for content aggregators?

Welcome back to [re]frame what's trending — expert weekly perspectives on what’s happening in business, design, and technology.

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?? Instagram’s updated algorithm prioritises original content instead of rip-offs

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Instagram's latest algorithm update could redefine the playing field for content aggregators and meme pages, spelling a possible end to their popularity. By prioritising original content in its recommendation feed, Instagram is not only challenging aggregator accounts but also moving toward a recognition of authentic creators, paving the way for a more diverse and creative ecosystem.??

This shift demands a strategic pivot for brands and influencers who rely on reposts –?it’s likely to encourage originality, which will be the key to maintaining visibility and engagement in a social content distribution landscape that is constantly evolving.??

Mary Jo (MJ) Behrman , Head of Customer Lifecycle Management at Designit?



?? American Airlines adjusts routes amid Boeing challenges

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As American Airlines joins Southwest Airlines in altering its flight offerings due to ongoing production issues at Boeing, the situation reflects the broader challenge for airlines to deliver exceptional passenger experiences amid new industry hurdles.

The airline ecosystem requires a balance between operational efficiency, safety, and customer satisfaction, and these challenges underscore the critical question of how airlines can consistently deliver top-notch experiences amid increasing disruptions.?

Madeline Kossakowski , Executive Experience Design Director at Designit



?? Data protection activists accuse ChatGPT of GDPR breach

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The recent allegations against OpenAI for GDPR breaches highlight a critical conflict in the tech industry: the tension between rapid innovation and consumer protection. Rushing technology to market without adequate privacy compliance demonstrates the need for frameworks like Designit 's 'Do No Harm,' which prioritise ethical considerations alongside technological advancement.??

Until broader changes occur, this tension between being first in the market and upholding data protection standards will persist, emphasising the importance of prioritising user consent and compliance measures in generative AI usage.

?–? Myles W. , Experience Design Director at Designit



?? Thanks for reading –?subscribe below for more fresh ideas next week.

In the meantime, check out some of our top stories: Design the future: An interview with Anna Bracht, Brand Strategist at Lufthansa Group || Design the future: An interview with Steven Boliek, Senior Manager of Ops Strategy and Automation at United Airlines || So far in 2024: AI innovation, regulation, and the ethical frontier || The airport ecosystem: A systemic design challenge || AI and emerging technology: The key to a better travel experience?

Exciting reads ahead! The insights on Instagram's algorithm shift are especially intriguing. It's a reminder of the ever-evolving landscape we navigate in tech and business. Also, kudos for featuring such diverse perspectives! Looking forward to diving into the latest trends and discussions.

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