Does India prefer Vada Pav to Pizza?
Sherlock AI
Consumer Behavior AI for precision targeting using real world & digital signals
In a land as vast and diverse as India, flavors dance with vibrant diversity, weaving a culinary tapestry that is as rich as it is unique. Each region boasts its own distinct cuisine, a tantalizing symphony of spices and ingredients that reflects the local culture and traditions. Yet, as the winds of globalization sweep across the nation, especially in the thriving metro cities, a fascinating fusion takes place. Continental delights and American fast-food favorites find their way into the mix, blending seamlessly with indigenous tastes to create a gastronomic melting pot.?
Step into the world of culinary exploration with Sherlock AI, the ingenious marvel that transcends mere data analysis to unravel the mysteries of gastronomic preferences!
This remarkable AI tool possesses an uncanny ability to peer into the bustling restaurant scene, accurately quantifying footfall figures and discerning the nuanced tastes of a community. Like an astute detective, Sherlock AI delves into the heart of the dining experience, piecing together insights about how many eager patrons frequent a specific type of restaurant and unearthing the hidden secrets of their food preferences. With each byte of information, Sherlock AI paints a vivid portrait of a city's culinary landscape, harnessing its unparalleled intelligence to illuminate the desires and delights of a diverse population.?
Prepare to be enthralled as Sherlock AI unlocks the epicurean enigmas of a metropolis, revolutionizing the way we understand and savor the flavors of urban life.
Sherlock AI first identifies the different types of restaurants in the cities in consideration and segments it based on cuisines as follows. Cities under consideration include Delhi, Gurgaon, Kolkata, Mumbai, Pune, Bangalore, Chennai and Hyderabad.?
Bangalore & Pune: Restaurant Haven
We see that Bangalore and Pune have the maximum number of ‘formal’ and ‘organized’ restaurants! Please note that what Sherlock AI means by restaurants are only those with formal settings and not those which are smaller stalls/ impromptu food joints (which is popular across Delhi, Mumbai, Kolkata, Chennai & Hyderabad) - basically the older metros. Newer metros tend to have more organized restaurants!
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Is there a North-South divide in cuisine preference?
Though there is not a big different when we look at the overall cuisine/ taste preferences when it comes to North, Central and South India, there are a few contrasting features:
What does each city prefer?
Do you ever wish to just market to high-end consumers who frequent Sushi places in Mumbai? Or a young GenZ who frequents a cafe? Sherlock AI not only understands consumer behavior but helps marketers reach out to razor sharp custom audiences!
Want to learn more about Sherlock AI and how you can use it to acquire consumers for your business? GO to https://sherlockai.infiniteanalytics.com/ or drop us a mail at [email protected]