Does HubSpot Integrate with Wordpress?
Trygve Olsen
Director, Business Development @ BizzyWeb, Podcast host, HubSpot Certified Trainer, Inbound advocate, Bootcamp Instructor.
The following blog was originally published on BizzyWeb.com on 06/17/22
You want to use?HubSpot, but you don't want to move your website out of WordPress. We get it.
While HubSpot strongly encourages you to use their website tool, it's not necessary. You can keep your existing site on WordPress and still benefit from the same marketing tools.?
HubSpot and WordPress integrate together, so you can use WordPress as your CMS and HubSpot as your CRM and marketing software.
There are a few different options for integration, depending your current website, current HubSpot level, and what information you need to transfer between the two.
How to Integrate HubSpot and WordPress
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1. Install the Official HubSpot Plugin for WordPress
Integration between HubSpot and Wordpress is so common that there's a pre-built plugin you can use that does a lot of the heavy lifting for you.
First, get the?free plugin from WordPress.org.
From there, you'll be able to:
Once you've got this set up,?your WordPress and HubSpot are integrated.?However, there are a few other manual steps you can take for a smoother integration.
1.5. Install the Hubspot Tracking Code for Tracking Analytics on Your Website
If you use the HubSpot plugin for WordPress, you should be able to skip this step. But if you can't use the plugin for any reason?or?if you notice issues with your data tracking, you'll want to make sure you've correctly installed the HubSpot Tracking Code on your site.
You can get the full steps on HubSpot's knowledge base, but the general steps are easy to follow:
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Having the HubSpot tracking code installed will ensure that you're pulling accurate and live data from your site. This gives you clarity on what pages people interact with, what forms they submit, and how long they spend on your website.
2. Update Your Calls to Action
If you want improved tracking, you can use the?CTA tool?in HubSpot to create CTA buttons, and then grab the code to put them onto your WordPress website.?
Embedding CTAs on your WordPress site?is easy, just follow these steps:
Done! Now you'll have clearer tracking for actions that your leads take after clicking on a CTA.
3. Import Your Blogs Into HubSpot
If you're running the rest of your marketing out HubSpot, you may want to move your blogs over as well. HubSpot plays best with its own tools, so if your blogs are in HubSpot you'll be able to unlock more data than you will if it's WordPress. It also makes it a lot easier to add in CTAs, marketing images, and other marketing materials that live in HubSpot.
The?WordPress connect feature?is a free tool that lets you easily import all your WordPress blogs into HubSpot. The tool will copy over all of the following information from each blog:
Using the tool is easy, but there are a lot of steps to follow - check out the full Knowledge Base article on?WordPress connect?to make sure you don't miss anything.
But by far the easiest way to integrate your systems is to work with an expert who can just do it for you - like?a HubSpot partner agency.
Why Work with a HubSpot Partner Agency?
HubSpot is a large investment. If not implemented and used properly, you're not getting the most out of this powerful tool. You?can go it alone, but working with a HubSpot partner agency means that you don't need to become an expert in HubSpot to get up and running.?
As a Platinum HubSpot parter we can assist you with Onboarding, Inbound Marketing, Service and CRM.
Onboarding Programs for New HubSpot Users
Fix-It Programs for Current HubSpot Users
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2 年Excellent article Trygve Olsen. Very well laid out and very informative.
Trying to do more good for the universe
2 年#ohbaby - yes it does ????