Does Globalization 4.0 Create a new humanitarian media revolution?

I remember more than twenty years ago when I began preparing for a master’s study on globalization and intercontinental cultural values through the international media and advertising, and I was like many at that time resisting the concept of globalization and what it might bring from a pure evil for poor people especially in third world countries.

Even when we check Theodore Levitt contributions’, the first one who introduced the Globalization concept in the 1980s, the American economist and a professor at the Harvard Business when he referred to Globalization at that time as a powerful force drives the world toward a converging commonality, and that force is technology. It has proletarianized communication, transport, and travel. It has made isolated places and impoverished peoples eager for modernity’s allurements. Almost everyone everywhere wants all the things they have heard about, seen, or experienced via the new technologies.

Levitt had forecasted that the Globalization results as a new commercial reality—the emergence of global markets for standardized consumer products on a previously unimagined scale of magnitude. Corporations geared to this new reality benefit from enormous economies of scale in production, distribution, marketing, and management. By translating these benefits into reduced world prices, they can decimate competitors that still live in the disabling grip of old assumptions about how the world works.

And that was exactly what happened in the nineties and what followed until now.

Globalization 4.0 

I can say that; in Globalization 4.0 There is a purpose transformation happening, a shift from profit-first (international trade) to people-first mindset.

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