Does Fear Or Momentum Drive Local Radio Where You Are?

Affordability is a big issue when it comes to spending money in the radio business today, unless you see the value of transforming your local radio brands and focusing your strategy and efforts on creating unique selling propositions, compelling brand stories and helping your sales team maximize their time spent selling.

We all know that managers are paid to be careful with risks. They should be. Risk management is important in today's world.

The Biggest Risk Of All

Often in our business (like the business of others), the biggest risk of all is doing nothing or doing the same things you've always done and expecting a new or elevated result. This becomes more especially true when you see drifting or sagging revenue performances tied to individual radio properties or clusters.

Attracting Revenue

Our ability to attract revenue is tied directly to our unique value proposition that advertisers and buyers can actually see. It's also now tied to ideas that create emotion, sizzle and FOMO in those same advertisers and buyers. No emotion, sizzle and FOMO, maybe no buy.

Grab your free Audio eBoost? (like rocket fuel for your career and local radio or radio cluster)!?We send only one (1) email a month and it is packed with ways to help you!?

Where Value & Revenue Come From

The quality, proper positioning and brand identity of each of your local radio stations creates or destroys your compelling story of value and unique selling proposition for your company in the daily battle of inches to capture the available revenue and specifically to grow market share in your home market.

Translation: What comes out of the speakers, including everything from talent (and their ability to communicate and build tribes), music (if you are a music station), messaging, imaging and station architecture are all very critical and important to your future revenue (and the future is closer than you think). Yet, many of our local radio stations have had a complex relationship with programming and strategic development over the last several decades. In fact, many stations and clusters have been drifting and repeating the same behaviors over and over while capturing less and less revenue.

What makes having a strategy and process focused advisor a true step in a positive direction for your company? At RPC, we focus on revenue growth, opportunity creation and profit center. That's an interesting thing to say to local radio operators when they've hardly ever heard these discussions with programming people. Yet it is part of what makes us different.

We begin relationships and our first free consultations with some basic questions that lead us down a very specific path to be able to help our client jump-start their revenue growth. I thought I might share some of these questions with you so you can get an idea of the value of working with RPC.

1. Where does your revenue come from?
2. Where should more of your revenue come from outside your current core revenue?
3. Do you have a written strategy for each of our local radio properties, including how they are to contribute to the overall cluster strategy?

We have a collaborative process for local radio operators because we are not trying to change who they are; we are virtual assistants who identify and develop opportunities. We are constant idea creators with concepts designed to help solve problems in promoting your radio properties and giving your sales team consistent ideas to place in front of clients that encourages advertising spending.

What Else Is Missing From Local Radio That Makes It Go?

In a word: Encouragement.

At RPC, we place constant encouragement at the top of what we do with clients and their entire team.

While we help clients transform and electrify their brands, create unique and compelling ideas that attract more listeners and advertiser engagement, the value of consistent encouragement shouldn't be overlooked.

Some people may misunderstand encouragement. They think of it as being owned by someone who is a Pollyanna.

Pol·ly·an·na:

a person characterized by irrepressible optimism and a tendency to find good in everything

That's not what we do at RPC. We do say that "Once you have a radio station, you can get anything else you want." But accountability is always present as a powerful tool along with constant encouragement and a process to produce results for our clients.

2024 is coming and the future is undetermined.

How fresh are your ideas?

Can you say that your local radio brands are in the best shape they've ever been?

How much encouragement is embedded in your local work culture?

How much encouragement do you receive?

Are you confident about your sales recruitment strategy and your plans for revenue growth?

Do you feel you must be alone and you don't need any help to produce higher results?

A lot of radio stations have stopped telling their story and started operating more from fear than creating strategy that generates momentum.

We create constant momentum.

RPC isn't for everyone. Many feel it is beyond their power to impact their fate in the radio business now.

We don't believe that at all and we are looking for the right clients so we can have the honor of helping them transform their business in these more turbulent times.

Local radio is consistently among the most trusted media in survey after survey nationally and in markets around the United States. Yet trust is relational.

If you are a local radio owner or manager and you are truly looking to change paths or transform your revenue growth and your profit margins, reach out to us for a first conversation (free to you). 864.448.4169 or [email protected].

We know we are different.

Consider some of the free material on our website, including almost 1,000 articles of encouragement, including our Encouraging Sales Success? Series and our podcast The Encouragers? The Radio Rally? podcast available on your smartphone for free (Apple, Audible, Spotify). We have over 120+ episodes in our archive right now and fresh episodes each Sunday. The goal for our podcast is simple: To encourage radio pros at all levels.

Have You Listened To Our Free Quarterly Radio Sales Events?

Your sales manager and individual sellers might find our free quarterly radio sales event exciting because the focus is always on how we can help local radio sellers increase their local revenue in each coming quarter.

The double bottom-line: You won't find another consultant doing as much as we are to encourage your success even before you become a client.

But if you really are committed to encouraging a more productive revenue year in 2024 for your local station or cluster, reach out. 864.448.4169 or [email protected] for a free consultation.

Catch my weekly radio sales column each Monday @ RadioInk.com.?

Why are you letting just a few fractional dollars keep you from transforming your business??

We don’t need your dollars. Take the free stuff on our site. Our mission is to encourage local radio to succeed at a higher level now in the 21st Century. We work for relationships and mastering helping our clients grow their revenue. Not taking your money. ?

It's Your House

We can help you work on your whole house and not just suggest a few improvements. We’re collaborative and that means we don’t tell clients what to do or try to change them into someone else. We go to work for you. We meet you where you are and work with you on your problems.

Who Wants Your Problems??

It’s really what we are asking for. Our first consultation is free and we are highly confidential. Even if you never become our client.?

Our reputation is simple. We know this is a small industry. People know when you keep your word. We stay silent about who we work with and credit always goes where it should for victory: To our clients. Find out for yourself by just asking questions and sharing your problems with us. What do you have to lose??

Start Solving The Problems

Reach out when you are ready to see your radio station brands improve and the energy and results from your efforts match your hard work.?

Request a Zoom Meeting

Call us. 864.448.4169

Shoot a quick email. [email protected]?

Whatever happens, it will be a fun conversation about local radio and that thing we talk about in our podcast episodes each week: “Once you have a radio station, you can get anything else you want.”?

We are waiting for the opportunity to help you and your team.