Does Fast Delivery Time Really Matter For E-commerce Business?

Many E-commerce players in recent years have been focusing on one big value proposition: Speed! But there is a problem: do shoppers even care about speed?? For decades, here's what E-commerce players thought customers actually care about: Convenience, Price, Freshness, and Range.?

Of course, some of these drivers are still important but if the brand is able to deliver a very strong value vs speed, then fast delivery would not really matter. Let’s take Temu, the brand which went from zero to 100 Million users in less than a year, takes upto a week to deliver. Affordability with range has over-compensated for delayed delivery and customers don't seem to complain. On the other hand, brands such as lululemon managed to create a cult customer culture with quality being the prime focus. Here, quality has won customers' heart, not speed!

Is it possible that some Ecommerce players have misunderstood convenience for speed? And so much time and money has been spent on making same-day deliveries feasible. But?maybe the focus should have been on making the actual shopping experience easier. How about focusing on bigger baskets and building an app experience where choosing 10-30 products from a selection of thousands is not slow and frustrating. Imagine being able to build a full cart in just 5 mins, and get your items delivered in a reasonable timeframe too. Wouldn't that be a winning proposition?

Let's start super-serving customer’s actual needs rather than sticking with speed. I'm not saying don't deliver same day, or don't have a 'quick' offering. I'm saying, don't market the service on speed, while missing out on other more important aspects of convenience.?

I believe that what we'll see next is re-focusing on traditional customer needs and really helping people get more of what they want from an order.?