Does Everyone Need To Be an Entrepreneur?

Happy Thursday!?

In this week’s newsletter, we cover:?

• ?? How Checkr Used Its Core Product Page To Win 10K+ Users
• ?? Does Everyone Need To Be an Entrepreneur?
• ?? What’s the Latest in B2B SaaS This Week?
• ?? This Week’s Brain Food?
• ? The Best Content Across the Web?

Let’s get into it.

Looking for a marketing conference without the B.S.??

You’re in luck — Ross will be in Austin, TX, this October 18th to speak at the Marketingland Festival by the pros at The Marketing Millennials. With dedicated spaces for everything from branding and content creation to eCommerce and revenue tactics, it’s a day you won’t want to miss!

Check out the rest of the Marketingland lineup and book your ticket before they’re all gone!

B2B SAAS INSIGHTS

How Checkr Used Its Core Product Page To Win 10K+ Users?

Checkr is a leader in the background check software category, with a $4.6 billion valuation and thousands of users, including big names like Netflix, Instacart, and Uber.?

Many users on G2 and other review sites rate the platform as one of the easiest-to-use platforms when it comes to running employee background checks.??

I was intrigued by Checkr’s achievements, so I set out to explore the company’s website to see what it’s doing differently in terms of its marketing strategy. One thing that stood out to me was its core product page, which is structured as an acquisition channel that generates $53,000 worth of traffic every month.?

If you want to learn how to turn your SaaS product pages into an effective acquisition channel, you should definitely check out this case study. I go over what makes Checkr’s core product page stand out and how you can implement its strategy to grow your own business.?

And if you’re not already an Insider, I highly recommend signing up to get full access to this case study and more detailed breakdowns like this one.

Sign up today!

Become an Insider today to access the full BRICK report, which covers exclusive B2B SaaS growth, SEO, content case studies, and other resources.?

The BRICK report is a goldmine for C-suite executives and marketers. We cover critical issues such as the importance of product vs. brand, the impact of social media channels on revenue, and the relationship between blog posts and traffic. The full report is only available to Lab Insiders.?

Here are some of our greatest hits:

• How Asana Drives $5M Worth of Traffic Using ToFU Content
• How Carta Increased its Organic Traffic by 100% in Just 6 Months
• How UiPath Uses One Page To Build Trust With Users and Search Engines
• How Two Top AI Writing Assistants Grew Their User Bases in Less Than 10 Years

Become an Insider today to get full access.?

B2B MARKETING?

Does Everyone Need To Be an Entrepreneur?

No, not everyone needs to be an entrepreneur, but everyone does need to be an owner.?

Being an owner of something, whether it be a business or a project, gives a sense of responsibility and pride. It lets you have a stake in your work and feel invested in its success. It also encourages creativity and innovation, as owners are often more willing to take risks and think outside the box. So, even though you don’t have to be an entrepreneur, you should cultivate an entrepreneurial mindset.?

Ross Simmonds jumped into the LinkedIn Nano Tips series to share tips on how to build this type of mindset. In this course, he explains the differences between a growth mindset and a fixed mindset, the importance of time management, the pitfalls of seeking validation from others, the value of strategic sacrifice, and more.

If you are interested in building this mindset and setting yourself up for business or career success, check out and take the full course here.

?? What’s the Latest in B2B SaaS This Week?

?? After enabling remote work, Zoom is now requesting employees who reside within a 50-mile radius of its offices to work onsite for two days a week.

?? WeWork reported a net loss of $397 million despite earning revenue of $844 million. This decline in revenue is due to a steady decrease in demand for its co-working spaces.

?? Roper Technologies has acquired Syntellis Performance Solutions, a top provider of cloud-based performance management and data solutions, for a net price of $1.25 billion.

?? Rubrik, a company specializing in Zero Trust Data Security?, is acquiring Laminar, a top-tier platform for data security posture management (DSPM), for an undisclosed amount.

?? This Week’s Brain Food

Setting boundaries at work is really important for your well-being. It helps you maintain a good balance between your job and personal life. This prevents burnout, helps you focus better, and gives you time to relax and enjoy things outside of work.?

Here are some tips to help you establish some healthy boundaries while being productive:

• Decide when you want to start and finish your workday. Sharing these hours with your colleagues sets clear expectations.
• Allocate specific times for breaks to recharge. This ensures you don’t keep working without taking some time to rest.
• Turn off work notifications outside of work hours. This way, you won’t feel pressured to work all the time.
• Plan your tasks and stick to your plan. Avoid taking on last-minute tasks that might disrupt your personal time.
• Politely say no to extra work if it interferes with existing timelines.
• Designate a specific area for work. Leaving this space after work mentally separates work from your personal time.
• Check your work emails only during your work hours to prevent constant interruptions.
• Let your colleagues and supervisors know about your boundaries. This helps them understand when you’re available and when you’re not.
• Be open to adjusting your boundaries when needed while still ensuring you maintain a healthy balance.

?? Twitter X Thread of the Week

A Marketing Degree via Books by Ross Simmonds

??? LinkedIn Post of the Week

Write with one reader in mind by Tommy Walker

???? Nice Finds You Should Binge

• 4 Ways Artificial Intelligence Will Shape B2B SaaS Marketing
• Growth vs. Validated Search Engine Optimization Compared
• Google: Linking To Authoritative Sites Won’t Help SEO
• A Founder’s Guide to Assessing Strengths and Weaknesses
• 4 Tips to Monetize APIs With Usage-Based Pricing

?? What We’re Wired Into This Week:

Artificial Intelligence: The Intersection of Technology and Content?