Does Every Business Need a Website?

In today’s digital-first world, it’s tempting to say that every business must have a website. But is that really the case? Let’s break it down.

Why a Website Matters

A website serves as your digital storefront, open 24/7. It’s often the first place potential customers will go to learn about your business, whether you’re a local shop, a tech startup, or a non-profit business. A well-designed website can:

• Establish credibility
• Showcase your services or products
• Serve as a central hub for customer interaction

Studies show that 70-80% of people research a company or a business online before visiting or purchasing. If your business isn’t online, you’re leaving money on the table.

Are there exceptions to needing a website?

Of course there are exceptions. If your business is entirely local, relies solely on foot traffic, moving on a tight budget you may get by without a website. But even in this case, it is always advisable to have a channel or platform where new and prospective customers can find you. Customer behavior is fast evolving and most customers wants to “snoop around” a little before committing to a purchase, in this case a social media page(s) can suffice. Every business no matter how small should have an active social media page(s) to connect with their prospective clients.?

Striking the Right Balance

While a website might not be essential for every business, it is becoming increasingly challenging to thrive without some form of online presence. Even a simple landing page with basic contact information and a brief description of your services or products can make a significant difference. For those relying solely on social media or other platforms, remember that you’re at the mercy of algorithms and policies and in the long run you will need a place to call your own- a website.

A website offers full control over your content, branding and publicity. Ultimately, the decision to create a website should align with your business goals, target audience, and resources. While it’s possible for some businesses to operate without one, having a website is an investment that often pays off in terms of visibility, credibility, and growth. In a world where digital is the default, a website can be the foundation of your long-term success.

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