Does an emoji constitute sign-off? Navigating fast decision making through internal comms

Does an emoji constitute sign-off? Navigating fast decision making through internal comms

Yesterday, we were running a communications workshop here at Moove and found ourselves pondering: "does an emoji constitute sign-off?"

As the Head of Internal Communications in the Office of the CEO, I have witnessed first-hand how different channels serve different purposes, from WhatsApp for quick CEO interactions to Slack for internal collaboration with stakeholders.

In this post, we will explore the diverse landscape of communication channels and why having clear guidelines on emoji usage is vital ??

WhatsApp: The CEO's Quick Connection

In the realm of internal communications, WhatsApp has emerged as a go-to channel for immediate and direct communication. In our office, it's the quickest way to get in touch with the CEO and other key stakeholders. The ease of access and the ability to link to documents in Google Suite make it a powerful tool for quick decision-making.

However, in this fast-paced environment, the question arises: Can an emoji serve as a sign-off on WhatsApp? While emojis can convey emotions and agreement, their significance in formal sign-off may vary. For urgent matters, a thumbs-up or smiley face emoji might suffice as a quick confirmation, but for critical decisions or formal approvals, a more explicit response may be necessary.

Slack: Collaborating with Internal Stakeholders

Slack has become the hub for internal collaboration, allowing teams to communicate in real-time and share ideas seamlessly. This platform plays a pivotal role in connecting with internal stakeholders, such as the people team and other departments.

When working with cross-functional teams on Slack, the use of emojis as a form of sign-off can be a double-edged sword. Emojis can help convey emotions and agreement, fostering a positive and empathetic workplace culture. However, they can also lead to misunderstandings when the context isn't clear. Therefore, it becomes essential to establish guidelines on when emojis are appropriate for sign-offs and when a more explicit response is required.

Version Control: The Challenge of Live Docs

One of the challenges associated with current communication channels and their integration with document sharing tools like Google Suite is version control. In fast-paced environments, documents are often edited and updated in real-time. This can lead to confusion when someone believes they have received sign-off on a document, only to discover that changes were made afterward.

To address this challenge, it's crucial to establish clear version control practices. Ensure that all stakeholders are aware of the document's status, whether it's in draft, pending review, or finalised. Use specific, unambiguous sign-off mechanisms when a document is ready for approval to minimize the risk of misunderstandings.

Guidelines: The Key to Effective Internal Communication

In the midst of this evolving landscape, the most important aspect is having clear communication guidelines. As the Head of Internal Communications, it's your responsibility to provide clear guidance on whether emojis constitute sign-off from your stakeholders. Here are some key steps:

  1. Context Matters: Different channels serve different purposes, so emphasise the importance of context when using emojis for sign-off.
  2. Set Expectations: Clearly define when emojis are appropriate for sign-off and when a more formal response is required.
  3. Version Control: Establish strict version control practices, especially when linking documents, to prevent misunderstandings.
  4. Regular Review: Periodically review and update your communication guidelines to adapt to changing circumstances and technology.


In the diverse landscape of internal communications, the role of emojis in sign-offs is just one piece of the puzzle. The key to effective communication lies in understanding the purpose of each channel and providing clear guidelines for your stakeholders.

Ultimately, whether or not an emoji constitutes sign-off should be determined by the specific context and your organisation's communication culture. By fostering clear, efficient, and empathetic communication, you can ensure that your internal communications thrive ??

Tom Derby-Pollard

Associate Director - Employer Brand Strategy

1 年

At FTX, emojis were used to sign off expenses. And that ended just fine... ?? https://www.wsj.com/articles/at-ftx-multimillion-dollar-expenses-were-approved-by-emoji-fb91bb3a

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