Does "Culture" change over time?

There are various models that describe National Cultures, how to identify them and how to deal with the differences. Most of the models were created several decades ago and seem to describe a static situation, as if they resist the influence of technology, mobility and education. Is that reality?

One of the countries that claim that its culture has changed over the last 30 years is China. The economic development as well as the one-child policy have led to a more individualistic attitude among the younger generation: They generally have higher levels of education, better paying jobs and more convenient housing than their parents. They travel or study abroad and move to the city. It seems they choose their path themselves, independent of their community. But the community is keeping an eye on them from a distance - and that is where the traditional values play a role.

China has been collectivist society, meaning that the community plays an important role in a person’s life. The community guides, supports and protects you – in return for loyalty and compliance with the social expectations. 

It is also a culture with a strong drive to achieve, accomplishments are displayed and generally admired. And since China has a long-term perspective, the accomplishments often relate to tradition and family.

In this cultural environment, the success of parenting is measured in the marriage of their child, especially their daughters. Historically, the community has assisted in finding a suitable spouse: many marriages used to be arranged. These days, more young women are educated and pursue a career. Not pursuing their parents’ ambition to find a partner. 

And that clashes at Chinese New Year when most Chinese travel back to their communities. The pressure to comply with the ‘marriage expectations’ lead to increased stress and anxiety, some unmarried women try to avoid the trip homewards and ask to work extra hours during that week. Yet traditional employers not only refuse these requests but also give unmarried women 5 days extra leave to find a suitable partner. 

The choices and priorities of these women have changed in comparison with their parents. Does that mean their cultural values have changed as well? Too soon to tell?

Anyways: Happy New Year - all the best for the Year of the Pig !!

For further reading: Washington Post