Does content marketing really work?

Content marketing is still an effective marketing strategy for entrepreneurs to reach potential customers online.

The customer acquisition cost are still lesser compared to other traditional sources. Companies using content marketing strategy has better growth rate than those who don’t. It’s a cost-effective method which gives better results than traditional marketing. It focus more on pull rather than the push strategy. In this era of advanced & ever evolving technology where information is available on finger tips, customers prefer to invest time and money on nothing less than the best.

Quick points on Benefits:

• Attracting new potential target audience and retaining existing customers
• Better positioning of your brand or Increase / improvise brand awareness
• Lead as an industry authority
• Higher page rankings
• Create loyalty warriors, brand advocates
• Lead generation
• Conversion

Statistics | Facts

India is considered as the second largest online market in the world with 881 million users as on April 2024. From 18-54 years of age constitute to 54% of the total internet users population. According to Invest-India online shopper base will reach 500-600 million by 2030, making it the third largest online retail market.

B2B / B2C

Be a product or service for a startup or small business owners, content marketing has made a mark of its own. It is effective and has found a better place with both B2B & B2C marketers. It gets you better leads and traffic, builds trust and loyalty of your audience.

When was the last you clicked an advertisement in search engine?

Perhaps you will find very few. Whether it’s a video or a TV ?the push tactics is losing its edge and the pull tactics, i.e. the content marketing is gaining importance as the alternate for now. Comparatively, a lesser amount is spent to create content, publish and promote annually.

Majority directly search for an information on the search engine, it could be about a company, a product or service. If the prospect do not find you in search apparently you are losing on your prospect to your competitors.., and goes along with it probably a large part of prospective revenue too.

You are creating a customized content which helps the prospect meet his need. Without exerting on push, or selling the product. The prospect voluntarily visits your website or other destination pages because he finds the content to be useful and helpful. For e.g. a teacher visiting your website to learn on “student behaviour” or the best way to conduct a “Parent-Teachers Meeting”.

When a prospect visits your site often invariably a trust is formed. The prospect may even share the content with his / her colleagues, friends. This sets a trend of visitors to your site. Gradually visitors turns to followers and then customers. Every share, like, repeats presents you in front of your audience. As the frequency of website visit & sharing your content increases, so too does brand recall and engagement and it is possible because your audience like or love the content, they have found it to be quite helpful or useful.

Why Content Marketing?

Content marketing is more than just social media postings or your blogs. It’s a strategy that uses content to build and nurture a stronger relationship with your audience, draw their attention, interact and engage them, develop and build a stronger brand with a huge fan following.

Does content marketing work?

It’s a resounding “YES”. It continues to gain popularity.

Content marketing is all about “First give and then Receive” strategy. Content is the base, a foundation for digital activities, the more valid and valuable your content is for the prospect, the more it get shared and improves consumer trust. Due to personalized content, the customer loyalty increases and helps in consumers remembering your brand identity, and the value you provide. What is important is to understand what your customer like or their need.

Mentioned below is the major benefits.

• Solidifies your brand identity as a key resource
• Boost’s organic search visibility
• Drive genuine valuable organic traffic to your site.
• Improves trust with customers through lead nurturing
• Without exerting or pushing for sales, you sell your product
• Gives greater return on investment

How do you nurture leads? With content marketing.

• Keep creating genuine customized content which draws attention and compels your prospect to read.
• Keep your website fresh with relevant content
• Create content of what your customers want to hear, like or love.

Conclusion

Content promotion techniques can go a long way in effectively building your brand recall. It is critical to ensure that content cuts through the clutter and reaches the audience it has been created for.

Thank you for reading

You can add up in the comment box if I have missed any points.

Do not forget to read related coming issue:

• How to create a well crafted product story? Story Telling
• Is AI a computer program?
• My Dubai tryst
• How content will help?

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