Does Content Just Have To Be Good Enough?

In a world teeming with digital content, does quality still matter?

In a recent blog post, Mark Schaefer talked about how it is challenging for high-quality to attract an audience. There is simply too much competition noise. Solid insight and good writing

Solid insight and good writing are overwhelmed by mindless blog posts and infographics peppered with lists and to-dos. It is easy to create, easy to consume content that dominates search engine results.

Meanwhile, lots of thoughtful, opinionated and informative content collects dust – even content created by well-known brands.

So, here’s the thing: are we living in a world of “good enough” content? It’s SEO-friendly, click-bait and snackable content designed to feed the beast. Many brands and individuals create content for the sake of creating content.

In a busy world, volume matters. Quantity triumphs over quality. Fast and furious outflank long and thoughtful.

In the midst of content overload, you come across blog posts about long form content – hat tip to Jeff Bullas. In theory, it sounds good but how many people have the time to read 1,000+ words when there is content that delivers faster?

As a writer and ex-journalist, words matter. Writing is a craft and an art. When writing words, sentences, and paragraphs, you want to make an impact. Quality content matters, even if search engines don’t reward it.

So, how can high-quality content be highlighted? How does high-quality content rise above the fray?

Should we be content with a world of good enough content?

I work with fast-growing companies looking to grow even faster with marketing that actually works, harnessing the power of storytelling. My services are driven by frameworks and processes to develop messaging, brand positioning, marketing roadmaps, and content.

If you want marketing that makes an impact, let’s talk.