Does cold emailing work in 2024? Tell that to the 16% conversion rate
Does cold emailing really work in 2024? YES! And you’re in for a treat? - Social Media Boutique has done it again (and tested it!). With a conversion rate of 16% on one of the campaigns, this specific outreach inspired us to write a short case study.
We’ll share some insights from a recent analysis of three email campaigns we’ve conducted for a travel experience platform based in Canada, somewhat similar to the Airbnb model. The results were nothing short of promising, with impressive open rates that underscored the effectiveness of our approach. Sounds like we’re strutting our stuff? Well, indeed we are - we’re just proud and excited to share!?
So, what’s the secret behind the successes? Let’s dive into the winning strategy that got the campaign from a 0% open rate to a 60% open rate.
The compelling copy is the foundation of success:?
First and foremost, effective copywriting is the cornerstone of any successful email campaign. Our carefully curated messages were designed to captivate recipients from the get-go, enticing them to open and engage with our email. However, while compelling copy is essential, it's just one piece of the puzzle.
Here’s what we’ve done:?
Personalised the email subject line, we went from the generic:
To the personalised approach that increased the open rate from 17% to 60%:
?And of course, keeping the copy short simple and to the point (but, still being a bit cheeky). We don’t want the email they’re getting from us to be another thing they need to check on their to-do list. So, we added a little bit of spice - maybe a typo here and there (intended!!!!) and sprinkled a little bit of psychology too.?
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Going beyond the basics:?
Beyond crafting compelling copy, strategic lead generation played a pivotal role in our success. In addition to traditional methods, such as manual research on Instagram and leveraging B2B databases, we employed a more innovative approach. By scouring competitor platforms for experience providers, we identified opportunities to expand our reach and attract new leads. This proactive strategy not only boosted our prospect lists but also ensured that our outreach efforts were targeted and effective.
The power of a persuasive offer:?
Of course, no email campaign is complete without a compelling offer that entices recipients to take action. In our case, we differentiated ourselves from competitors by offering more attractive terms to experience providers. By providing a better percentage of generated sales and promising extensive mass advertising support, we minimised the risk and established confidence in potential partners. This combination of value and security proved to be a winning formula, driving conversions and securing sign-ups.
Going the extra mile:?
In today's digital landscape, generic messages simply don't cut it. That's why we embraced the power of personalisation, leveraging Socratic reasoning to tailor our offers to each recipient's unique needs and preferences. By taking the time to understand their pain points and aspirations, we crafted messages that resonated on a deeper level, driving engagement and fostering meaningful connections.
With transparency you build trust:?
In the spirit of transparency, it's essential to acknowledge the tactics that contributed to our success. One such tactic involved reaching out to potential partners directly via Instagram, before initiating formal email outreach. This personalized approach caught their attention and primed them for our subsequent communications, increasing the likelihood of a positive response.
In conclusion, the success of our recent email campaigns serves as a testament to the power of strategic planning, compelling messaging, and personalised outreach. Whether you're promoting a travel platform or any other product or service, remember the importance of creativity, strategy, and authenticity. By doing so, you'll unlock new opportunities for success and drive meaningful results for your business.
So, yes, cold emailing does work in 2024 and are you ready to see what it can do for your business? Let’s chat:?