Does ChatGPT make stuff up?

“We tried using #GPT to create our real estate content.?It was good. But for Dubai-specific material I thought it came up short.” - Sam McCone , Managing Director at McCone Properties .

Sam’s not wrong.?

This Forbes?article hits the nail on the head when it says that "Large Language Models?like GPT, make stuff up".?

The general public is fascinated by #GPT. And rightly so. But there's a catch.?Eventually it'll become apparent that it's not fit-for-purpose, where high accuracy is needed.

You could ask GPT to write a real estate listing. And it will. But it’ll make stuff up. And that creates a problem. Because…

Nobody likes an untrustworthy real estate agent.

A property listing should be a true representation of the property it's selling.?

GPT can't know how to specifically describe your property, unless you tell it.?

It can give you a lovely generic piece of marketing copy. But you'd then have to spend time fine-tuning it.?

To accurately describe your property, you need to feed it information, to the point that you've pretty much written the content yourself.

Local Real Estate Knowledge.

Alternatively, you could use a #ThemedLanguageModel.?

A smaller, specialised version of GPT, that is specifically trained to write about real estate in your local market.?Like overwrite.ai | real estate AI .

You haven’t got time to waste. So don’t waste time. Those suffering from a heart condition go to a cardiovascular specialist, not a GP.?

Get the localised AI-generated content your real estate listings intrinsically need.

overwrite.ai | real estate AI | real estate themed GenerativeAI