Does changing the website structure affect keyword ranking? Myth or Reality

Introduction

In the world of websites and search engines, people always think altering an organized website can affect how it shows up in search results or not. This is called keyword ranking. Let's explore more into this topic and see how redesigning the structure of a website really makes a big difference or if it's just a myth.

Understanding Website Structure

For example, assume that a website is like a house. The website structure is like the blueprint of that house. Which includes things like :?

• how each page is connected to one another?
• how we can easily find information on specific topics?
• Tells what each page is about.

A good website structure gives the best viewer experience and helps to find information very quickly and easily.

Factors Influencing Keyword Ranking

When someone searches for something they want online, search engines like Google will try to show them the most related and helpful websites. They look for factors like?

• ?The keywords on the website?
• ?how many other websites are linked to it
• ?and how we can easily use it.?

These main factors influence where a website shows up in search results and help in website development.?

The Myth: Changing Website Structure Leads to Immediate Ranking Impact

Some people think that website structure redesigning will immediately influence how high it appears in search results. But in reality, search engines don't update website rankings instantly after the website structure changes. It takes time for them to notice and analyze those changes.

The Reality: Long-Term Impact vs. Short-Term Fluctuations

Changing the website structure can cause temporary changes in ranking, but the long-term impact is more about how the changes help in website development and its overall quality. Search engines want to show viewers the best possible results, so they look for factors like user experience and content quality over time.

Best Practices for Website Structure Changes

If you want to change your website's structure, there are some things to consider to make sure the work is done right :??

Plan carefully: Think carefully before you make any changes to your website and think about how these changes might affect your viewers.

Redirect properly: If you make changes in the address of a page, make sure people and search engines can still find it to know it's your website.

Keep content good: Changing your website structure shouldn't affect the content you provide and should be helpful and relevant to the viewers.? Make sure your content stays useful and valuable to the visitors.

Keep an eye on things: check how redesigning can affect your website's performance over time. Always be ready for any future changes if needed.

Conclusion

Changing the website structure can have an impact on keyword ranking factors and there can be keyword fluctuations, but it's not always instant and no drastic change. Instead of focusing only on website ranking, it's important to give quality content and helpful information to a viewer. Web development companies like us follow and notice these factors while redesigning a website to improve the chances of ranking well and also to provide an engaging and user-friendly website.