Does brand loyalty depend on cost?

Brand loyalty depends on values more than it does on price.

An expensive bike might be a difficult purchase for many people but they still do it to attain a sense of freedom and achievement.

Harley-Davidson has built up massive loyalty because their audience values the brand and the sense of adventure that their community exudes.

So, if you are trying to build brand loyalty the brand experience matters more than the cost involved.

Loyalty can be built only through positive brand experiences.

Companies that build trust with their customers, create emotional connections that foster stronger bonds.

If a brand is seen as high quality, reliable, or offers excellent customer service, people may be willing to pay more for it.

On the other hand, if you are in an impulse purchase category where most brands are commodities, then people may switch brands for a better deal if the perceived value is not high.

Your thoughts?