Does blogging still work for businesses?

Five years ago, blogging was the king of the internet.

Some businesses didn’t even bother with a traditional website. Just a blog. That’s where all the action was. No fancy landing pages. No elaborate navigation. Just a scrolling feed of posts, raking in traffic and sales.

Why did blogs explode in popularity?

1. People made money from ads. Then they started teaching others how to do the same, fueling a gold rush.
2. Businesses believed blogs could push them to the top of search rankings.

That was then. What about now?

Frankly, I have no idea how the ad-driven blogging world is holding up. Remember ProBlogger? Does anyone? No clue if it’s still around. But business blogging? That’s alive and kicking.

Here’s the thing: a business blog forces fresh content onto your site. Google loves that. Customers love that. And whether you like it or not, a blog demands regular updates. It keeps your website from becoming a fossil.

Every new post means more topics covered. More keywords, both short and longtail. More ways for people to stumble upon your site.

The numbers don’t lie:

• Companies that blog get three times more traffic than those that don’t.
• Businesses that blog regularly see a 434% increase in indexed pages.
• They attract 97% more inbound links compared to non-bloggers.
• Websites with 51-100 pages generate 48% more traffic than those with fewer pages.
• Once a site reaches 400-500 pages, it’s a machine. Virtually unstoppable.

Let’s talk real numbers. My own website?

I have 150 static pages and over 900 blog posts. And I haven’t touched it in a year. Not a single update. Not because I lost interest—my focus shifted to ghostwriting books instead of churning out blog content.

Yet, traffic still flows in. Has it dipped? A little. Maybe 2-5%. But nothing catastrophic. On an average day, I still get one or two business inquiries. Not all are promising, but the search engines haven’t abandoned me. And that’s the point. A well-fed blog keeps working even when you stop.

Why do businesses blog in the first place? Here’s why:

• Lead generation: Small businesses that blog regularly see 126% more growth than those that don’t.
• Traffic growth: Businesses that blog get found 400% more often than those without one.
• SEO domination: Remember the 434% increase in indexed pages and 97% more inbound links? That’s not by accident.
• Content distribution: Once a blog has traction, it’s easier to spread your content through it than through social media.
• Brand authority: 60% of consumers trust businesses that blog regularly. 82% of them feel more positive about a company after reading its content.

Still on the fence about blogging? Don’t be. Either commit or step aside for those who will.

If you already run a business blog, keep going. If not, it’s time to reconsider.