Be the Doer and Don’t Regret

In today’s fast-paced world, it’s easy to observe how society often divides itself into three groups: Critics, Talkers, and Doers. Each of these roles serves a purpose, but it is the Doers who drive progress and create lasting impact.

Reflecting on this, I was raised with the belief that being part of the solution is far more valuable than simply pointing out the problems. It’s a philosophy that has guided me throughout my career and life. Whether you’re in a boardroom, leading a team, or pursuing personal goals, the ability to develop, discuss, debate, decide, and do sets you apart.

Lessons from Leadership During COVID

An example that stands out in my mind is the remarkable initiative led by Khun Sanan Angubolkul, the President of the Thailand Chamber of Commerce, during the COVID-19 pandemic. Over 40 CEOs came together, putting aside differences, and took matters into their own hands. Together, they set up 25 vaccination centers across Bangkok, vaccinating 3.6 million people in just 8 months.

This swift and collaborative action not only protected millions but also enabled Thailand to reopen safely, earning travelers’ trust in our ability to manage the crisis.

And what was my role in all of this? I wasn’t leading the charge with a big title. I was the Project Management Officer (PMO)—rolling up my sleeves, coordinating across stakeholders, working alongside volunteers, and ensuring things got done.

This included capacity planning, setting up logistics with KTB’s digital wallet “Paotang,” solving operational problems, and keeping everything running smoothly—even after hours.

What this experience taught me is this: You don’t need a title to lead. You only need Doers—people willing to take matters into their own hands, ignore the critics, and make a positive impact.

Imagine if we had waited for perfect conditions, directives, or permissions.

Imagine if we had more critics and talkers than Doers during this crisis.

What would the outcome have been?

Cultural Barriers to Action

In Thailand, like many cultures, respect for hierarchy is deeply ingrained. Many people feel they need a title or authority to act, or they wait for someone “above” them to give permission. But I was taught differently: lead from wherever you are.

The truth is, waiting for the “right time” or “official authority” only delays progress. Critics will always find flaws, and Talkers will always discuss what should be done—the “could have, should have, would have.” But progress only happens when someone picks up the work and starts doing real work.

?I understand the challenges:

• It’s intimidating to step up without a formal title. I faced this when dealing with medical doctors and senior officials.
• Fear of criticism—especially from those higher in the hierarchy—can paralyze action.
• Cultural norms often discourage challenging the status quo.?

But here’s the truth: Real leaders create change despite these barriers.

The Downside of Social Networks

Social media has made it easier than ever to criticize. It takes seconds to hide behind a keyboard and comment, but true impact comes from hours, days, or even months of effort.

The rise of “keyboard critics” discourages many young people, who are already overwhelmed by negativity online.

?How can we help them rise above this?

1. Focus on Actions, Not Opinions: What you do matters far more than what people say. Most critics have never walked in your shoes.
2. Build Emotional Resilience: Pause before reacting to negativity. Separate constructive feedback from noise.
3. Lead by Example: Show that impactful work speaks louder than criticism. Share stories of resilience and perseverance.
4. Redefine Success: Success isn’t about immediate recognition. It’s about creating meaningful, lasting impact.

Don’t Regret Doing… Even Without Recognition

Being a Doer is not always easy. You may face setbacks, criticism, or moments of doubt. The worst part? You do the work, but someone else takes the credit.

This happens often, and many Doers feel disheartened when Talkers or those higher in the hierarchy get the recognition they deserve. But here’s one thing I know for sure: You’ll never regret doing or trying.

Regret comes from inaction—from wondering what could have been if you had just taken that first step. Looking back, I’ve learned it’s better to fail while doing than to sit back and criticize from the sidelines. And trust me—being part of the solution feels great, even without recognition.

The Courage to Be a Doer

To be a Doer is not always glamorous—it requires resilience, courage, and the willingness to make mistakes and face criticism. But every action you take contributes to building solutions, inspiring others, and creating a better tomorrow.

As Doers, we often face challenges. That’s why it’s crucial to support one another. Encourage fellow Doers when they feel overlooked or discouraged. Together, we can build a network of people who uplift, empower, and drive meaningful change.

Commit to Action in 2025

As we step into 2025, I challenge myself and everyone around me to reflect:

• Are we content with observing, critiquing, or talking?
• Will we join the small but mighty group of Doers, transforming problems into opportunities and driving meaningful change?
• And most importantly, are we creating environments where Doers feel supported, valued, and encouraged to keep going—even without immediate recognition?

Imagine the world if more of us were Doers. Let’s commit to creating that world—one action, one solution, one impact at a time.

What kind of impact will we create in 2025?