Dodging the LinkedIn Limelight: Busting Excuses and Unveiling Missed Opportunities

Hi, LinkedIn dreamers!

We've all been there, haven't we?

Caught up in the swirl of excuses that keep us from stepping out of the wings (stuck in the "scroll and like" city ring road) and into the dazzling limelight of LinkedIn (creating content, getting visible and generating leads for your business!). But guess what?

It's time to expose those sneaky alibis for what they are and uncover the opportunities they're hiding. Get ready to snap out of your excuse-induced slumber, because we're about to dive into the top three things you're missing by not showing up on LinkedIn!

Excuse #1: "Ain't Nobody Got Time for That!"

Ah, the classic time dilemma – we're all busy, right?

But wait... did you know that just spending 15 minutes a day engaging on LinkedIn can drastically boost your visibility and connections? Even if you aren't posting yet.

Yep, that's right! Research by LinkedIn itself reveals that consistent engagement leads to 8x more views.

Excuse #2: "It's a Jungle Out There!"

Sure, LinkedIn can seem like a maze of industry heavyweights, and our old friend imposter syndrome creeps in. But did you know that by not showing up, you're missing out on building your personal brand as an authority?

A whopping 92% of B2B marketers use LinkedIn for content distribution, according to the Content Marketing Institute. Imagine being in the same spotlight with the pros!

Excuse #3: "But I'm No Shakespeare!"

Hear that? It's an easy excuse that trips us up.

You might think that we need to write to the level of a Shakespearean play to be any good at getting eyes on our posts.

NEWSFLASH?: LinkedIn isn't just for words. Videos are the unsung heroes of the platform. If you're not leveraging video content, you're passing up a golden opportunity to showcase your expertise. A study by HubSpot showed that video gets 20x more shares and engagement than other types of content.

The Astonishing Missed Opportunities

1. Network Nirvana

By giving LinkedIn posting a miss, you're giving up the chance to connect with potential mentors, clients, and collaborators. The platform is a virtual chamber buzzing with networking possibilities that can amplify your career.

Still adamant you want to do it all on your own?

2. "Visibility" Cloak (for all you Harry Potter fans!)

Ever wondered why some folks are ALWAYS popping up on your feed? It's because they're consistently visible. By not showing up, you're denying yourself a slice of that visibility pie. Just remember, the more eyes on your content, the better your brand grows.

Think of the ￡￡￡ you're saving on paid ads by using the free advertising space that is the LinkedIn feed.

3. Authority Amplifier

When you stay in the shadows, you're missing out on establishing yourself as an authority in your field. Sharing your insights, even in small doses, elevates your personal brand and positions you as a go-to expert.

The Grand Reveal: It's Time to Shine!

It's like you're the magician who keeps the audience waiting... the real magic happens when you finally step onto the stage.

By shedding those excuses and embracing LinkedIn, you're stepping into a world of opportunity, connection, and growth. Remember, the curtain won't rise unless you take that first step.

So, chuck out the excuses and let your personal brand shine in the dazzling limelight of LinkedIn!

Ask yourself - what's ONE THING I can do today to start my visibility journey on LinkedIn?

Who am I?

I'm?Liz Hamlet?- LinkedIn Top Thought Leadership Voice, London based strategist, speaker, author & coach.

I help trailblazers & leaders to lead better and step into the limelight to maximise their impact, growth & revenue.

P.S. Enjoyed this newsletter and want to delve deeper?

Here are 4 ways I can help you right now:

1) Hit the bell on my profile for more on this topic.

2) Keep to start posting on LinkedIn but stuck for inspiration? Download my "32 LinkedIn content ideas" free guide.

3) Thought about hosting audio events but aren't sure how to get started? - Get instant access now to my online masterclass & planning guide "3 ways to grow your community & skyrocket your visibility with LinkedIn audio events."

4) Want to up your networking game (even if you hate traditional networking)? - join one of our upcoming online and in person events with The Antisocial Socialites