Doctor Love Strange or How I Learned to Stop Worrying and Build an ATSC 3.0 Infrastructure for My Public TV Station

The advanced technologies that are a part of ATSC 3 create a significant and powerful array of new opportunities for public media partnerships and revenue generation efforts. In ATSC 3 broadcast there are many configurable factors that affect how well the receiver can receive the transmitted signal. Though ATSC 3 is so much more flexible than ATSC 1, it can become complicated very quickly. For example, in ATSC 1 required receiver SNR was fixed at 15 dB, but in ATSC 3 there are many possible operating points based on the available range of Bit Interleaving, Coding, and Modulation configurations. Similarly, the station head-end in ATSC 3 is now IP based with advanced HEVC compression, ISOBMFF media and ROUTE DASH or MMT transport which can support not only a variety of business models but can be modified throughout the broadcast day via System Manager and Scheduler.

To learn more, please join me and my ATSC colleagues, Mark Corl (Triveni) and Walid El Hamri (Ateme) as we explore the ATSC 3 architecture how to address your public media station business needs at this year’s PBS Tech Con, April 4-6, 2018 in Las Vegas. Come to our paper, Doctor Love Strange or How I Learned to Stop Worrying and Build an ATSC 3.0 Infrastructure for My Public TV Station. 

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