Do YouTube viewers prefer TV screens?
Kishore Dharmarajan
If you are looking for a job or business leads in UAE, share my profile on your LinkedIn post to reach 100,000 brands in the UAE | CEO of Seosouq.com | Baselook.com | DMD Group (165K Members)
Recently Neal Mohan the CEO of Youtube was talking about the growing importance of YouTube as an entertainment channel.
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And I have to admit, it is in a way the new TV.
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The variety of content available is mindboggling.
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Shorts, podcasts and livestreams.
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Not to mention funny sitcoms and insightful serials.
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Recently reported?YouTube’s Q4 2024 advertising revenue topped out at?$10.47 billion.
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If you are a brand that has tried advertising on YouTube, you know its an ocean and it requires a lot of tracking before you can make it work.
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So, I advice all new advertisers to start with search and only use retargeting for Youtube.
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Or your budget can easily get exhausted.
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Inputs welcome from Ritesh Mohan , Victoria Blinova , Dr. Shambavi Rajagopal?? , Vinu Pillai , Hemant Jain, Success Coach , Araceli Gallego , Biji Tharakan Thomas , Santosh Kumar , PRAVEEN KRISHNAN , Brijesh Chedayan , Shafi Insprago?
??? ?Was happy to meet Noufal Meem and Muhammed Hadil p yesterday.
CEO en Goshopia
1 周I kind of hear Youtube, so the screen is only an extra ( but I use it mostly on my phone). My daughter though, she loves Youtube on the TV.
If you are looking for a job or business leads in UAE, share my profile on your LinkedIn post to reach 100,000 brands in the UAE | CEO of Seosouq.com | Baselook.com | DMD Group (165K Members)
1 周What programs do you watch regulary on youtube?
If you are looking for a job or business leads in UAE, share my profile on your LinkedIn post to reach 100,000 brands in the UAE | CEO of Seosouq.com | Baselook.com | DMD Group (165K Members)
1 周Feel free to share your experience with the new TV
I help professionals with their Next Big Promotion | Life & Career Transformation Coach | Leadership Facilitator | SME Business Coach | Keynote Speaker | LinkedIn Community Top Voice | Change Mgmt Consultant | CXO Inc
1 周Youtube was always for individual viewing while tv was for family Tv is increasingly being used with YouTube, first by kids and then adults too It is still clunky to use as the interface is not easy to use. Unlike other apps like Netflix and prime and jiostsr, the navigation is not easy. U search by selecting alphabets from the screen rather than typing .. fixing the interface and making it easy to use will reduce the usability friction
I help retailers to scale their business by 4X by leveraging sales data insights, retail ops & marketing strategies.??Retail Sales growth hacker, ??Franchise expert, International Business,Digital, Retail leasing & BD
1 周retargeting and using emails of your users for creating look a like audience is the way forward for optimising returns on social media