Do It Yourself?
Jo Watson (CMgr MCMI)
Copywriter hired by people with great taste in copywriters | Book a Sorted in 60? for ￡325 | Sessions are creative, collaborative & truly transformational for your copy, content & comms | They're also POPULAR (DM me) ??
Things I would have a ‘do it yourself’ attitude towards, if I had the time, talent and/or technical knowledge:
Cut and dye my own hair.
Change a tyre on my car the next time I get a puncture.
Bake and decorate a cake.
Patch up the devastation made by the dog in the garden.
Shorten the length on a pair of trousers (without resorting to WonderWeb and an iron).
Put up poles for black-out curtains in the baby's room now that it's light at her bedtime.
Hand wash my car.
Clean the oven.
Re-tile the bathroom.
Build a website and design all the lovely graphics to go with it.
I’m not saying that I can’t do any of those things, but in the absence of time, talent and/or the aforementioned technical knowledge, could I do any of them well?
No. Certainly not the cake one, anyway.
And, here’s something else, I just don’t want to do any of them. Again, especially the cake one.
A colleague posted a rant on social media recently, stating that people shouldn’t be paying experts to write their LinkedIn profiles for them. To some extent, I agreed with his point that “you can do it yourself”. You can, but do you have all the ingredients needed to make a good job of it? It’s an important question to ask yourself when considering any business related writing task you have in front of you.
The argument put forward was that what you write is better coming from your own hand because it’s at least written in your own true voice, and that this is important in building relationships with potential contacts and clients. I couldn’t agree more, but that’s the beauty of a good copywriter; their skillset isn’t just in what they write, it’s in how they write it.
Get the right writer, and they’ll take the time to get to know YOU as well as your product, service or offering.
If you’re still not convinced, however, remember that copywriters can easily offer an editing service, whereby you don’t have to go all-in by asking them to write your content from scratch for whatever it is you’re planning (web content, presentations, blogs etc). Instead, you can ask them to simply edit whatever it is you’ve already ‘done yourself’. Through this process, a good copywriter will work with your words to ensure that accuracy, professionalism and a healthy dose of originality all shine through.
Still want to do it yourself?
Author Property Fraud & Alerts England Wales. Nutrition & Natural Healing Microsoft MCSA
6 年Writing is an art. I like your humour :)
Relentlessly helpful? LinkedIn? nerd, trainer & speaker. Creator of Espresso+ community & UpLift Live conference. Not a douche canoe ??
6 年IMO the best approach is to put together a rough draft yourself and then ask an editor to knock it into shape. Any competent editor who understands LinkedIn should be able to help you produce a profile that's better than most of the summaries out there. I've never chased this sort of business but it's certainly something I could do if asked. If in doubt, go and look at some profiles of LinkedIn trainers (too many to mention here). They know how to use the platform to get their message across.
Advisor to Global Brands & Start-Ups. Founder @ SocialNorth. Founder @ JustSocial. Social Director & Digital Crisis Specialist @ Mangold Consultancy.
6 年I've always found it difficult to write about myself and pull out my strengths for fear of sounding boastful or egotistical. I completely understand why people would use a copywriter for their LinkedIn profile.
National Business Development & Marketing Manager at Hahn Plastics
6 年I think it's always worth having someone look over your words and how they are perceived.
B2B Copywriter || Tone ?? Training ??? Scripts ??
6 年Yes. I’ve written quite a few and have seen the difference it makes to my clients’ businesses. It helps that I did a workshop with Steve Phillip too. Gold dust, right there.