DO YOUR SOCIAL MEDIA CHANNELS LOOK WORTH A FOLLOW?

You’d be amazed at how many social media channels I see that have no discernible brand or even their company name! You have to present your channels for the strangers, the new customers, the new heroes on their journey – they have to instantly see that you can get them there. Remember, you’re their guide.

Once they’ve arrived at your social media channels and had a look at a few posts, what do you want them to next? Do you want them to call, to visit, to email? Make it clear. Not having a link or button (Call To Action – CTA) stops them on their potential journey with you. Think about how you use social media, would you come out of Facebook etc to go and Google a company to find out where they are or visit their website? No, I wouldn’t either (I’d probably get distracted before I even got to Google!) – make it as simple as possible, a click or two away from a lead or a sale. 

If your channels and first few posts don’t look appealing, you’ve missed your chance to get them engaged. Pinned posts can be very useful – but don’t have a post that’s more than a few weeks old. Re-post, refresh. Potential customers seeing a pinned post from 2016 might assume you’ve gone out of business and find someone else to fit their need.

Don’t leave it to chance. So, to wrap up …

- Is there a distinct brand/identity?

- Is it instantly clear what you do and who you do it for?

- Are your contact details, opening times, website link etc up-to-date?

- Are your posts a true reflection of you and your business?

- Ask yourself honestly: is it appealing?

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It’s good to talk and I’m lucky enough to live and work in the heart of Chichester so there are plenty of places to grab a cuppa and talk through your needs. Get in touch and let's get started.