Do Your Ads Meet Tiktok’s Industry Entry Guidelines?

An article by Basis Technologies shared that the projected US TikTok ad revenues will hit $6.83 billion this 2023 and even poised to reach $8.62 billion in 2024.?

However, it's important to recognize that TikTok isn't a wide-open space for all. With a steadfast dedication to user protection, the TikTok industry entry ad policies meticulously choose which businesses can engage in full or partial advertising.

Does your business meet the criteria? Let’s dig into the details and see which sectors fit into TikTok’s rising ad platform.

Advertising in TikTok: Essential Guidelines and Categories

TikTok has carefully crafted a categorization framework for product and service advertisements circulating across the platform. This framework aims to maintain a harmonious and user-centric environment. These categories are subdivided as follows:

Prohibited: Not allowed across all countries and regions

This classification identifies specific products and services as incompatible with TikTok's global and regional ad policies. TikTok's commitment to safeguarding its viewers takes center stage here, drawing a clear boundary against offerings that might clash with the platform's outlook toward user protection.

Restricted: Granted permission in certain countries or regions under specific conditions (e.g., certification, age targeting, etc.)

Under stipulated constraints, these ads receive the green light in designated countries or regions. TikTok's industry entry ad policies strike a balance by allowing particular video ads to reach specific audiences under controlled circumstances.

Allowed: Unrestricted across all regions (Subject to Ad Review process)

In this sphere, products and services are permitted across all geographic zones. Nonetheless, TikTok's ad approval process remains a mandatory step. This ensures that the ad conforms to TikTok's advertising guidelines before being released to the public.

Which Businesses Can or Cannot Advertise Based on TikTok Industry Entry Rules

The restrictions on TikTok advertising guidelines vary, depending on the region. Let's take a closer look at the restrictions applied in the North American region, specifically in the United States:

In Sync And In Compliance: Getting Inside TikTok’s Ad Policies

As you contemplate your business's place within the TikTok ecosystem, keep in mind: this ad platform's essence extends beyond growth statistics. The TikTok advertising guidelines cultivate an environment where creative minds flourish within carefully defined boundaries.

Your business possesses the potential to seamlessly weave into TikTok's fabric, combing through its narrative and dynamic tapestry. In the current digital era, the importance of being in harmony with TikTok's industry entry ad regulations becomes more apparent. It's more than just ticking boxes for TikTok ad compliance – it's about establishing your brand's presence and carving a notable identity as a reputable entity within this platform.