Do You Want People To Find You Or Not?

The time to consider and plan for SEO is before you’ve launched or redesigned your website. For an existing site, your website, while compelling, may not be getting any attention at all.

Below are points about SEO you should know:

SEO - a Long-term Investment

SEO is not an overnight solution. Well planned and implemented SEO delivers on what gets your company found.

SEO Matters to Everyone

Search engine optimization should become part of your entire business process. It isn’t just the IT department’s responsibility - marketing, link builders, PR team, sales team, etc. Everyone needs to understand the importance of SEO.

Keywords Matter Too

You don’t need to know all of the details of keyword research but you should understand the basics.

Never Use “click here” as Anchor Text

Search terms work when used correctly. “Click here” is not a good anchor text. Use text such as “order now” or “read more”.

Getting Found Doesn’t Mean Paid for Ranking

Where you are listed in the search engines is obviously important. There are many other metrics to consider:

More conversions ● Time on site ● Visibility ● Brand authority ● Voice Share

Think Like Your Viewers Do

SEO makes it easier for your audience to find your company. It gives them something to connect to and maybe even inspires them. It’s about you connecting with them…so consider how they might use search engines to find your product or service.

Invest in SEO

If your website is intended to drive leads that eventually result in customers, then your website needs SEO. Be prepared to make that investment. Things to consider:

? How to better integrate SEO into your sales process
? How to improve the content you’re posting for users
? What effect does your SEO have on customer service

Find a way to include SEO into your organization. Then understand that this process is very basic and will help move your company toward solid and effective use of SEO for your website.

Pat Dwight. HQZ Experts handles SEO for a number of our clients...their Internet ranking has improved as a result. Call us to find out how you can improve your website search position – 949-454-6149.