Do you want to change your personal brand? - Read this
Many people are afraid to make changes to their personal brand.
Potentially it might harm your personal brand and damage your authority.
My personal opinion?
If it is not evolving, you are doing something wrong.
But you need to pay attention to some details.
Here are my tips??
Here are my tips:
The key is staying relevant.
Your target audience is changing as well?
Focus on common points first.
Remember to make your changes smoothly.
Assess Your Brand's Direction
As markets and audiences change, so should your brand.
This change is a must.
Regular reassessment keeps you aligned with your goals and audience needs.
It will guide the way for your change.
Staying True to Your Core Values
Personal brands need to have values. That is for sure.
You are a living person behind that brand.
As you evolve, ensure your changes align with core values.
Remember:
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But your core values should remain the same.
Communicate the Change Openly
Transparency is key. When you make changes, communicate them openly.
If you don't your audience might lose interest and trust.
Explain:
Make your audience part of this change.
Creating a Feedback Loop with Your Audience
OK. Feedback is critical. Some feedback is more valuable.
It is the feedback from your audience.
Steps to build your feedback loop:
You might not see what other people see. You need to know what people find valuable, or not.
It is one of the most overlooked parts of personal branding.
Team up with your audience.
Task of the Week
Starting creating a feedback loop with 5 people.
Question of the Week
What makes you valuable for your audience?
Photographer, Creative, & Entreprenuer
1 年This is really useful Seha. I shall explore more about creating a feedback loop and scaling the information. Thanks :)
The Weirdest Sales Trainer ???? Who Says Cold Calling Can't be FUN?! | Pineapple on Pizza is a Crime | Fan of Stoicism
1 年Saved for when this moment will inevitably come ahaha
Former Fortune 200 Leader | Passionate About Leadership, Driving Business Optimization, and Operational Excellence
1 年Understanding your core values is so important Seha Okudan, and often a missed step.
Helping Startups Get More Customers
1 年Love the opening line in that article Seha Okudan. You're brand is an extension of you. You're constantly evolving as a person, so you're brand should be too. If it isn't, you're not growing personally or professionally. Great strategies in this one to help make that shift easier.
The Kid in Dubai Real Estate ???? | ?? King's College London '24
1 年For 4- a personal brand is inherently reliant on others. Tailor your content, talk to others and make them part of your brand's story. If you don't care about them, they have no reason to care about you!