Do you want to achieve an avg return of 38:1 on your next marketing campaign?
Drip Campaign
The definition:
A drip campaign is a method used in direct marketing to acquire customers through lead nurture programs,which involves sending marketing information to prospects repeatedly over longer periods of time in order to nurture prospects or leads through the marketing funnel.
If you always remember to follow up with unresponsive prospects, you’re in the minority. 70% of sales emails drop off after the first attempt.
That’s like quitting a marathon after the first mile.
Do you want an email marketing strategy that’s guaranteed to increase your bottom line?
These days, if you’re a marketing director or owner at your business, you’ve got plenty of “growth hacks” to choose from to perfect your marketing strategies. Probably too many.
SEO - Content calendars - Google ads - MailChimp - Facebook & Instagram.
The list goes on forever.
But when it comes to ROI, there’s more cost effective & direct strategy that gives you benefits like:
- Generating revenue almost instantly
- Leverages automation so you can “set it & forget it”
- Personalizes content for anyone in your target market for increased conversion rate
- Nurtures repeat buyers (who statistically spend 67% more than first-time customers)
This magic marketing is none other than email drip marketing. There are some serious numbers behind that claim.
In 2015, the Direct Marketing Association found that email got an average return of 38:1—a 50% jump from 2014, just the year before. For one in five companies, email gets an ROI of $70 for every $1 spent. Check out the full collection of stats HERE
Mouthwatering, right?
Part of the magic here is that your email audience is as “close to the sale” as it gets.
If you only have a day to work on this, this is the 20% of effort that will drive 80% of your revenue growth.
Ready?
Ask me how I do it.