Do you value your reputation? If so, STOP doing this one thing...

If that’s you … I have a question for you …

Do you want more leads for your business at the expense of your reputation?

Of course you don’t!

If you sell your “expertise”.

And, perhaps have even invested in getting “certified” as a consultant or coach.

You know that your reputation didn’t get built over night.

You’ve built it over time…. perhaps decades!

And, how you’ve “shown up” in every moment during your career has created your character, values & skills that have impacted the results you get for your clients and how others see you.

As the “go to expert” in your field.

That said…it doesn’t take much to ruin that reputation.

Which is why I’m troubled by what I’m seeing and hearing from the consultants and coaches I speak to on a daily basis.

They want more clients.

And, they know they need to be proactively prospecting for new clients…always…if they want to keep their sales pipeline filled with qualified prospects wanting to hire them!

After all, the “high value” services and “high-ticket” prices they charge don’t “convert” overnight.

It takes time.

First, you need to make your ideal client know you exist (AWARENESS)

Then, you need to build trust, educate and qualify them (CONSIDERATION)

Finally, you need to show them why YOU are the best choice to solve their challenges (DECISION)

This is the basic “buyers journey”.

And if your “lead generation” process is jumping too quickly to any one of these steps.

You run the risk of RUINING your reputation.

And becoming more ANNOYING than you are HELPFUL.

Unfortunately, I find a lot of Consultants & Coaches want to find shortcuts.

They want to “push a magic button” and have floods of perfect clients beating down their door.

They continue to “spam” their LinkedIn contacts with automated messages that THEY wouldn't even respond to.

Yet somehow they think their prospects WILL be receptive to.

Here’s a clip I pulled from a 2016 Gary Vaynerchuk video to hammer home this point.

Give it a watch….you’ll know what I'm talking about :)

Want to see an extreme example of an "automated bot" fail? Check out this real engagement with Joe Biden's "bot" on Facebook on Aug 6, 2020. Cringe worthy!!

Or even worse....they DO get a positive, engaging response from a prospect on LinkedIn.

But they miss the reply message and the spammy automation tool they are using sends out a completely irrelevant, scripted message.

Clearly revealing that they are deploying a "spray & pray" approach to prospecting.

Again...negatively impacting their reputation (and the likelihood of actually landing that prospect as a client)

The problem is, they don’t want to “do the work” because they say they are “too busy”.

But the truth is, they are “too busy” because what they are doing right now to land new clients isn’t working.

And they are scrambling to try to figure out the "magic formula"

They think "being busy” is a sign of “being successful”.

But, they haven’t instilled habits that actually serve the goals they have set.

And therefore, they are not “successful”…they are just “busy”

Let me be clear when I say this.

If you expect to run some automation software, play the numbers game and spam your network as a “strategy” to land new clients…

1. You are operating with a system that simply doesn’t work
2. You may land some clients…but they will be terrible clients

The kind of clients that are desperate, with unrealistic expectation who think you can solve all their problems overnight.

Because you are attracting exactly who YOU are being.

Someone that is looking for some magical “quick” solution to their problems that quite frankly doesn't exist.

As you probably know, it takes insightful training, impactful coaching, proven systems and TIME to solve big problems and create lasting change.

Now...maybe YOU are not using these "spammy" tactics.

But you might still be having troubles consistently landing high-level clients that will pay you top dollar for your services.

Perhaps you think you are "above" having to do the prospecting and sales in your business.

You'd rather rely on inbound strategies like podcasting or paying for ads to drive leads or outsourcing your sales to some "high ticket closer".

My question to you is...

How's that working out for you?

Is this resonating?

Having some “oh damn…Trevor is describing me right now!” moments?

Good…that was my goal in writing this article.

To wake you up and make you realize that in order to create the successful business you’ve always dreamed about…

You need to stop trying to find a bandaid solution to land your perfect clients.

You need to shift your mindset, beliefs, habits & routines …. 

And you need to prospect for new clients in a way that has ALWAYS worked for you in the past.

Where you build authentic, genuine relationships and focus on solving the pains & problems your perfect clients are experiencing in their business.

You need to be their “painkiller”.

And you need to get over the thought that in order to build a high 6 or 7 figure business, you need to remove yourself completely and "scale" your prospecting with some "cold" ad, email or call strategy.

Don't get me wrong, those tactics have worked in the past (and still do work to some degree when executed properly - and at the right time).

But your perfect client is much more savvy now.

They can see through your "pitch" disguised as "value" a million miles away.

And let's be honest, what you are doing right now to prospect for new business makes you sound EXACTLY the same as everyone else selling the same thing as you!

And, I don't have to tell you that your "competition" is increasing every day.

Even if they don't have the background, credentials and results that you do.

Your perfect client doesn't know that.

You need a way to stand out in the sea of "competition" so you can be the big fish in the small pond.

Long story short....what got you to where you are right now is not going to get you to the high 6 or 7 figure business you desire.

You need a way to differentiate yourself from the pack.

You need to create REAL connection with a specific, highly targeted audience.

You need to do the "unscalable" (right now).

So your prospects see you as the most logical solution to solve their problems.

Even if you are the most expensive solution!

So, what’s the key to landing more (better) clients then?

Now, if what I’ve written so far has caught your attention.

And, you want to know how to create a steady stream of qualified prospects wanting to hire you.

Where you don’t have to be the one doing all the “work”!

BUT….in a way where you are NOT sacrificing your reputation in the process.

I have the solution for you.

It’s called the LinkedIn LINCHPIN Method.

I created it specifically for high-achieving, established Consultants & Coaches that are selling B2B services.

One's that value their hard-earned reputation.

With the goal of EMPOWERING YOU with the information you need to authentically prospect for new clients.

Where you’ll learn what YOU should do (and what ONLY you can do).

While learning along the way how you can “clone” your authentic voice to “scale” your lead generation.

So, you never have to worry about where your next client will come from.

And when you do get on sales calls with prospects.

They already know WHO you are, HOW you can serve them, WHY they should trust you and WHAT the next steps are to get their biggest pains & problems solved in their business.

The information I have to share with you in this guide is all FREE.

No strings attached...you just need to be willing to “do the work” and “trust the process”.

Want the LinkedIn LINCHPIN Method?

Get it here: https://go.expertselling.com/li/linchpin-signup-training

On the page above you’ll not only get the 21 page guide that includes all the training, templates & scripts we use with our clients.

You’ll also get access to a 90 minute training video where I’ll show you EXACTLY what to take action on right away to get sales calls booked with prospects and partners within 24 hours.

You might be asking "Why should you trust my advice?"

If this article is the first thing you’ve consumed about me and my content.

Then I want you to know why you can trust what I am telling you to do.

I’ve been in sales & marketing for over 18 years now.

Yes….way before all these “social media” and “social selling” techniques were even a thing.

And, I've been training entrepreneurs & business leaders on how to leverage LinkedIn to land clients for over 10 years.

In fact, I've had over 26,000 paid members consume the training programs I've created over the years.

And, my team and I have engaged in over 2000 hours of 1-on-1 mentoring with our clients in the past 2 years.

Collectively our clients have converted over $40M in new business over the past 5 years alone (that we are aware of).

That said, I’ll be honest, my path to truly become an expert at what I do has been a rollercoaster of ups and downs.

It’s why I can confidently say that I am the most qualified person you can find to help you with authentic client acquisition strategies that convert.

I’ve made enough mistakes along the way to know what works (and what doesn’t work) when it comes to growing a high 6 to 7 figure Consulting or Coaching business.

In fact, if you want to learn more about my story, check out this article I had published in Entrepreneur: https://www.entrepreneur.com/article/341947

What "outcome" can this method create for you?

The information I have included in the guide (and supporting training video) was created to help you accelerate the “buyers journey” by teaching you a “video framework” that builds the “know, like, trust” factor with your prospects (that is critical to your success)….. faster.

And, it will help you attract the kind of clients that will pay you top dollar for your expertise.

The kind of clients that you can not only create massive transformation for in THEIR business.

But are also SO HAPPY with your work that they refer you your next clients.

Which, let’s be honest.

The best type of “leads” are ones that are referred to you by trusted friends, colleagues, clients, etc.

This is the goal.

To create a REFERRAL ENGINE.

One that you can tap into at any time to meet your monthly revenue goals.

And help you quickly replace lost income that is inevitable to happen.

How quickly can you expect results using this method?

Now…let me be clear.

If you choose to consume and implement my LinkedIn LINCHPIN Method.

You will NOT see floods of new clients beating down your door right away.

Again, it takes TIME if you are going to do this right.

But, I have the proven, authentic prospecting process that you need to follow.....

By doing so you will be enlightened with how YOU need to shift the way you are approaching your prospecting.

And, you may even get a few “quick wins” within the first 24 hours in the form of sales calls booked.

However, the first step is for you to realize that all those “automated prospecting tactics, tools and strategies” that you’ve learned and tried the last 10 years…

They are HURTING your reputation more than they are helping.

So, let me help “re-train” you on how to build genuine relationships with the type of prospects that you can best serve.

Where they are grateful to have connected with you.

And YOU become the LINCHPIN to connect them to their desired outcome.

Because YOU can create massive transformation in their business.

And, also let me be clear.

I realize that TIME is your most limited and valuable asset.

That's why what I’ll teach you with this method is ONLY what YOU need to know and do.

As well as what you should get off your plate and outsource as quickly as possible.

But in a way that is authentically…..YOU!

Get the guide & watch the training here: https://go.expertselling.com/li/linchpin-signup-training

DISCLAIMER: If you choose to implement this method, I am not promising that you won't hear "I'm not interested" (or something more expletive) from your prospects. In fact, it's inevitable that when you start proactively and UNAPOLOGETICALLY sharing your gifts...you will get replies like this.

The key to making this method work is to realize that a NO gets you closer to a YES!

And the feedback you receive will provide you the opportunity to reflect on how you need to adjust your messaging and the value you are providing to your prospects.

Don't worry, I cover how to embrace and address this in the LinkedIn LINCHPIN Method guide & training. :)

Want to accelerate your results and cut the learning curve?

I’m committed to serving 25 consultants & coaches in the next 5 months.

Are you one of them?

If what you’ve read in this article has inspired you to “re-think” the way you are approaching your client prospecting.

And, you want to know more about how you can accelerate your results to consistently land new high-paying clients for your business.

Then I want to talk to you.

This is what we create with our clients in our transformative Expert Selling Machine (ESM) program

We've spent the last 4 months growing our team and tightening up our processes to create incredible, scalable results for our clients.

Because when our clients win.....we win! So, this is our focus and commitment!

Here’s how we can help you…

Signup for a Growth Strategy Call with me here: https://go.expertselling.com/li/quiz

You will be asked to fill out a 17 question quiz prior to booking the call.

This will help me understand more about your current reality and what you’d like to create in your business and life.

And if I believe we can help you, I’ll tell you all about how together we can build your own Repeatable, Predictable, Measurable (RPM)

Client Acquisition System in the

next 6 months.

Of course, there is a cost to helping you create this outcome.

And, it is a 5-figure investment.

But, the transformation that we will create in your business together is worth exponentially more than the cost.

After all...what is your time worth?

And what would just ONE new client mean to your bottom line?

Our ESM program was built to serve the top 20% of Consultants & Coaches in the world selling B2B services.

It is best in class (and I don’t say that lightly …. I know that you have “options” out there. But, I assure you that no other program is as committed to creating the kind of results we are for our clients. And quite frankly, we don't pay attention to what our "competition" is doing because we are focused on driving results for our clients!).

Check out over 40 video testimonials from our clients here: https://www.expertselling.com/wins/

Now, before you fill out the quiz above….let me elaborate on WHO we best serve and WHAT we’ll expect from you.

• ? You need to be an established expert in your field. Meaning you have 10+ years experience serving B2B clients (and you want more)
• ? You need to be earning 6 figures already ($100k+) per year and are looking for a way to 2-3x your revenue in the next 6-12 months
• ? You need to be charging “high ticket” rates for your services. We can’t help you if your business model is built to sell online training only at “low ticket” prices
• ? You need to be confident in your zone of genius AND consider yourself open and ready to learn what you don’t yet know (remember…we will ONLY teach you what YOU need to know)
• ? You need to be willing to leave behind all the toxic ways you’ve been marketing and selling your services until now. And, be ready to implement what we tell you to do quickly
• ? You need to care about your client’s results and know that you need clarity and support on how to adjust your “offer” to continue serving them at a high level …. without burning out
• ? You need to trust this program is NOT going to be like other programs that you’ve invested in the past that haven’t worked for you (we need you to be all in)
• ? You need to OWN your expected results. Yes…we are going to bolt on an accelerated service to help you “scale” your lead generation….but your desired outcome is dependant on how YOU show up

In the last year our clients have used our "RPM Client Acquisition System" to:

• ?? Land 5 new clients to earn a consistent $20k/mo, then lose 2 clients due to COVID situations and replace that income again in less than 60 days.
• ?? Build a sales pipeline of over $2M in potential deal value within 6 months worth $150k in recurring annual revenue for their business.
• ?? Close over $1.5M in new business every quarter in 2020, and have a sales pipeline that is so full they are exploring "brokering" their leads to other partners
• ?? Sign $90k in new business within 5 months, and finally build a content strategy that is consistently bringing in qualified prospects on a weekly basis
• ?? Create a Guide Book that is helping establish thought leadership and solving massive problems for clients while positioning them as the go-to expert in their field

Want results like these in your business?

Signup for a Growth Strategy Call with me here: https://go.expertselling.com/li/quiz

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I was inspired to create this article because of 4 pieces of content that surfaced in my world within 24 hours by people that I know, like, trust, respect and turn to for inspiration.

I encourage you to read and watch these videos below as well if you are committed to leveling up your own business and life!

By doing so, you’ll realize the “big game” that me and my team are committed to playing in this world.

One where we will massively impact the lives and businesses of 25 individuals before the end of 2020.

Zion Kim (Infinite Possibilities): https://www.facebook.com/zion.kim/videos/10158641776446350/

Nick Unsworth (Burning The Boats): https://www.facebook.com/NickUnsworth101/videos/10157598776491485/

Eli Wilde (Ultimate Success Formula): https://www.facebook.com/elirwilhide/videos/10158002994696715/

Alex Moscow (Lead With Your Best Self): https://www.facebook.com/photo.php?fbid=10157997626637950&set=a.450106377949&type=3&theater 

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