Do You Use a Brand Identity Prism in Your Business?
To be strong and stand out, a brand must have a good foundation, like a good vision, mission, clear goals, and substantial knowledge of the target audience.?
?There are many design methodologies or representations of a brand and needs experts. In this case, we will refer to Jean-Noel Kapferer’s creation called Brand Identity Prism.?
It was developed in 1986 and significantly contributed to brand development, storytelling, marketing, and consumer awareness.?
The Kapferer Brand Identity Prism, as it’s called, is a framework that presents six core characteristics that define what Kapferer considers vital for any brand.
Over thirty years after Kapferer’s model was officially in the industry, it remains a valuable guide when creating a brand. These foundation elements can effectively reflect your business and what it stands for.
Why is Brand Identity Prism successful? Because after all these years, it continues to help businesses focus on storytelling, branding development, and marketing principles that will always be highly relevant for business success.
Also, the Kapferer Brand Identity Prism is a precise brand formation tool for businesses that want to enhance their communication with their target audience. With this, they create a personalized effect for their brand.?
These six elements that he proposes individually don’t sound as vital as you would think, but their effect on a business is so acknowledged because of how they work together and complement each other.?
领英推荐
Does Brand Identity Prism work??
Yes, yes, it does. But it doesn’t spontaneously work; it’s a commitment.?
Just as wanting the business to succeed, it has to be a desire to see the brand grow and come to life because that’s essentially what the Brand Identity Prism is, a dedication to strength and taking all the potential your business has and exploiting it positively.?
Strong brand identities require developing and maintaining consistent communication internally and externally. It takes the physical attributes, culture, and created brand’s voice to make it work for your target audience. You will see results once your ideal customers and your ideal aspirations meet.
A powerful brand that cultivates loyalty and builds lifelong consumers and employees.?
Read how we analyze this method and how we think it can be successfully used for your business in our blog post-Brand Identity Prism: What it is and how to apply it.
On our official website. Start your digital brand process now with DNAMIC !?