Do You Upsell in Your Business?

You’ve heard the term “upsell” a hundred times in the business world. We can agree that upselling is an effective sales tactic, something meant to increase numbers and close deals. However, in my humble opinion, the phrase sounds a bit “off” and not the way I like to approach the way I serve, support and impact entrepreneurs. Our members aren’t “deals” they’re heart-centered, incredible humans. That is why at Connect For Success Mastermind we take a different approach – once that is aligned perfectly with who we are.

Instead of “upselling” to a new program or service, we see our role as leading or guiding our clientele to their next step on the path to success – a journey, a flow of offers to grow, inspire and impact. It’s more than simple semantics. It’s a shift in perspective – one that is rooted in trust, relationship-building, and a true commitment to growth. So, what does that look like?

When we offer a Mixer, One-Day Retreat, Strategy Session or Our Signature Mastermind membership, it’s not just because it’s a good “add-on.” It’s because we’ve taken the time to understand where you are, what you may need or want. In the spirit of a different perspective, we can envision from a 30,000-foot view, how this next step could support your journey. Each recommendation we make is a thoughtful invitation to elevate you, deepen your knowledge, and get even closer to the business (and life) you desire and deserve.

This mindset means that every program or suggestion is another move in a process – one designed to add real value to your entrepreneurial journey. We believe in giving you options that feel right for you, rather than pushing more just for the sake of it.

So, next time you hear from us with an opportunity, know it’s not about a transaction. It’s about where you want to go and how we can help you get there.

I encourage you to adopt this mindset into your business – sit with the words for a moment. Does the difference shift your energy? Check your gut and ask yourself if you feel a better sense of alignment for you and those you serve.