Do You Talk Too Much as a Salesperson? Let’s Rethink Your Strategy.
Marvin E. Carolina, Jr.
I'm passionate about teaching business whether it be through my UMKC Professor job or to my coaching clients. Let me help you grow your business!
The journey to becoming the best salesperson, leader, team member, and person is nonstop. Everyone, including me, always has things to learn and ways to improve. But my question still stands: Do you talk too much as a salesperson?
Current Events!
I am thrilled to announce that I launched my Empower & Inspire Coaching Program in Charlotte, NC, in April! I could not be more excited to see the growth in everyone I connect with! Additionally, I spoke at the NextGen Healthcare Sales Conference in Dallas, Texas, in April! It was a private event, but one I was honored to be at!
Coming up on May 16th, I will be speaking at the Mountain Plains Business Development Council in Kansas City! If you will be there, say hi!
My classes in the spring semester are coming to an end in May. While endings are sad, I am very excited to see where my students go and how they thrive in the rest of their careers! Then, this July, I am happy to announce that I will be heading back to Cape Town and The University of the Western Cape!
Let’s Talk Sales?
Selling to a prospect is not a cut-and-dry situation. That said, sales techniques have drastically changed, and it’s time to ensure you are up-to-date.?
Firstly, are you doing your research on your prospect? You may have all the knowledge on your product or service, but if you don’t know anything about your prospect or why they could benefit from your service, you are not going to make the sale. The most important aspect of selling, I always say, is the connection you can make with the person on the other side of the table. This research allows you to step into their shoes, sell with correct props, and have answers to any questions they might have.?
Then, let’s go back to the question I asked you earlier. How talkative are you? Salespeople who talk a lot are rarely good at their jobs, but salespeople who listen a lot and talk a little are usually great at their jobs. One of the most important rules to remember when selling is to listen! What questions does the prospect have? Additionally, ask them questions to find out what they need and want! When you can be quiet, you can make a better sale.?
Your Monthly Business Tip! Features vs. Benefits
Have you ever heard the term “Features tell, but benefits sell”? It’s true. A feature focuses on the product or service, while a benefit focuses on the prospect. When you are selling, you can go on and on about the features, but the prospect only cares about how it can improve their life or business.
Next time you sell to a prospect, focus on the benefits and see how your results change.
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General Manager - Deal Desk - Helping Dyno Nobel Sell More Better Business Faster on Purpose
5 个月Great advice Marvin! You can learn a LOT by listening!! Two ears one mouth!!!