DO YOU SURE YOU AREN'T BEEING MANIPULATED?
If you have such confidence, then perhaps professionals are working on you? ))
As practice shows, we often encounter manipulations in various forms throughout life. People like to create and play games - especially when it is profitable for them. The difference is only in the rules of the game and the quality of performance. In the field of marketing, it is evident particularly. Therefore, this concept is sometimes perceived negatively. Actually, highly qualified marketers won't resort to gross manipulation of consumer minds for 6 reasons:
1) Marketing serves an idea. The idea of a business in within which it exists. His main task is to bring this idea to the masses so potential buyers can see and hear it;
2) The purpose of marketing is to explore the needs, desires, aspirations, and behavior of the target audience. Marketer proposes a solution in the form of goods or services (the ideas about the creation of which are laid in the business) only after the research. Marketing is designed to identify the real need and propose a solution;
3) Increase competition and the emergence of conceptually new products provide an impetus for the development of the economy and technological progress. Marketing communications allow you to inform people about new opportunities;
4) There is a strategy in marketing. At the stage of its development, is considered the long-term perspective of the idea incorporated into the business from the beginning. In our era of consumerism, we would have long lived in the market in the "buy-sell" mode without an idea and strategy;
5) In marketing, there is the concept of a brand - this is what causes an emotional response from consumers when they buy and use goods and services. Someone appreciates different brands, and someone retains loyalty to one;
6) Each of us has a choice - always. We can acquire or not acquire, give preference to one manufacturer or another, based on our considerations.
Have you ever worked on creating a marketing strategy?
*translated from Profi Space