Do you still place your ads the same way you did 10 years ago? Hopefully not!

Today, we are going to talk about advertising in magazines or banner advertising. These two are quite similar.

But if you’re going to choose this marketing channel, please think about how you’re going to do it.

Over the last few weeks, I’ve been going through a few trade magazines for the water industry, clicking on every banner I could find, and thinking again and again: This is not going to work.

Let’s start with the good. Most use a QR code within their ad. But that’s about it for the positives...

Besides, using a QR code in a banner is, politely put, just stupid. Sorry, there is no more polite way of saying it. The banner already links to an URL, so there is no need for a QR code!

When you see ads like this, you immediately realize – okay, someone just copied the ad from the magazine.

Let’s jump into some other things you should at least think about.

1. If you’re going to use a QR code, please send people to a landing page to promote a specific product or application – not just your general website.

The percentage of people who photograph this QR code is very small, and if the redirect then goes into the nirvana of your website, you gain nothing.

2. Please create an advertisement that stays in mind or is looked at. Most ads were littered with products, services or applications and had no message.

I’ll tell you a secret now, but please don’t tell anyone: Nobody wants to see your ad! And that’s exactly why you need to make sure to stand out at any cost!

3. Collect data and evaluates it. If you do banner ads or have QR codes in your ads, evaluate the clicks.

This allows you to easily understand whether this channel is really worth it, meaning that you can calculate the cost per click and compare it with other banners or magazines and thus judge whether this measure is justified.

4. If you decide to use a landing page as the destination, which you really should, of course you need to put a form in there that requires the user to enter their email address.

This way, you’re guiding the potential lead through the process and not just leaving them alone. Also, at any stage, you should always offer the opportunity to talk to someone in person.

If you want to use this kind of advertising for your company, please do it right.

Stand out! And guide potential leads through the process.

Otherwise, please save your money.

Unless you have too much of it, but there aren’t too many of those companies in our industry.

Good luck, and I wish you a Happy Holiday Season!

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Not enough?

Connect with me?here on LinkedIn, or check out the?Interius Solutions webpage?and book your personal call with me.

See you soon.

Cheers, Bj?rn