Do you stand out from the adtech crowd?
This is a challenging time for adtech vendors. Not least because it’s a difficult industry to stand out in at the best of times, but with ad budgets being squeezed and key events like DMEXCO either being cancelled or going virtual, it is really important that companies employ the most effective ways to get their sales messages across.
This is the theme of a report I’ve been working on for Platform, called “How to stand out from the Adtech crowd,” which you can download here.
The report looks at the biggest communications challenges facing adtech vendors today and contains interviews with some of the most influential media, analyst and vendor figures in the industry.
We look at:
- Creating meaningful differentiators
- Presenting complex products in the simplest way
- How to become a recognised and trusted voice
- Addressing common misconceptions and getting your key messages across
With the world of advertising facing a rocky road ahead, devising and executing the right communications strategy could be the difference between success and failure.
I hope the report is useful to you as you plan your next steps. Please drop me a note if you’d like to discuss the findings further – it would be great to chat.