DO YOU SPEAK THE BUYER'S LANGUAGE?

Do you speak the same language as your customer?

Do you really care, and want to understand to the customers, because if you don’t, even if you close the sale, don’t expect a successful cooperation in the long term, it is very possible that the same Buyer will replace you at the first opportunity for another sales agent, that he likes more, or just gave him a bigger discount. Don’t expect loyalty from such a client, because you didn’t make an effort for him either.

?This isn’t about fulfilling someone’s wishes, so that the other person will accept us and buy a policy from us, no it is not that. Actually, it’s about getting to know the Customer better, who is he (age, financial status, occupation, profession, marital status etc.)

WHY we need to know that? For only one reason, and that is to PROFILE the Buyer and see IF THEY FIT IN SOME INSURANCE PROGRAM. If he doesn’t fit, we won’t waste our time anymore, energy and knowledge, because we know for sure that he doesn’t need a life insurance policy, won’t buy it, he’s not a REAL BUYER. Know you have more time to invest in other customers who really need your product.

?Huge budgets, all social responsibility campaigns, paid sponsorships are useless if in the end the customer still doesn’t know the difference between you and your competitors. And don’t blame the customers for this situation, we all know who is responsible. That’s right, you.

?As long as the Buyer doesn’t care from whom he bought the policy, knowing that you are the same as your competitors.?

?The question that just arises now is: ?You don’t know better to do this job, and therefore doing the same things as you competitors, or you would like to be different but you don’t know how?“?

The million dollar question.

Best regards

Nevena Buha

Your Marketing Insurance Agent