Do you remember fun?
Oksana Koriakova
Global Marketing Maverick. Speaker. Strategic thinker ???? Super-connector. Events lover. I help people to fall in love with YOUR brand ????
Have you recently noticed a shift in what we value? Small things, long lunches, a hug, and a laugh at the water-cooler.
Little things we took for granted in BC (before-COVID) times.
We race through endless zoom meetings, after which you find yourself feeling flat and disconnected. And why?
No joy.
It is such a simple thing to make an impact, and yet it can be an expensive exercise that is misplaced, poorly timed or executed badly.
Can we fix it? Can we still bring joy to our business life?
During COVID, I’ve been creating some really targeted and high impact 3D mail promotions for clients who had completely abandoned their promotional strategy due to cancelled conferences, trade shows and sales events.
Our own, Impero pack with Oksana-tiser, 1.5 meters tape measure (to help with social distancing) and a few other useful fun things have been a great success.
Did you know that lumpy mail gets 100% open rate?
We are curious creatures. Everyone opens a lumpy pack!
If you are looking to bring joy and fun back to your team, clients and prospects feel free to get in touch and chat about how we can create cool and creative ideas for your brand.
Email [email protected] or book time in my calendar https://impero.com.au/strategy/
Speak soon
Oksana
Author of “Marketing Me” ?? Conference & Event Speaker ?? Personal Branding Specialist ☆ Marketing Mentor & Educator ☆ Life member, Australian Marketing Institute ☆ Mum-of-Five ☆
4 年You definitely injected some fun into my life last week when I came back from hospital and found a delightful package in the mail box. It didn't feel corporate-y at all, more like a beautiful gift from a friend (of course you are one!) but even with company products, it was so fun!!! I absolutely loved the products you used - right down to the clever marketing around it - with products like "Oksana-tiser". Just brilliant. Just goes to show you can absolutely be creative and thoughtful and fun - and that's definitely what these times call for!
Finance Executive
4 年Excellent Post. Thank you
Projects | Community Capacity Building | Customer Experience | Mindset Coach | Personal Growth | Program Design | Training
4 年Love your lumpy packs and I'm always amazed by the creative ideas you come up with.
Principal, The Spatial Group
4 年Yes, we need it. Well written with insights. :)