Do You Really Need a Social Media Agency?

A social media agency is essential to the success of your brand's digital marketing strategy.

The number of businesses you can reach on LinkedIn via ads is 828 million. Not a small number! And you can laser target your audience by sector and job title, so you can really gain traction with your ads fast.

When you want to gain visibility on social, these numbers are pretty intimidating.

But it also proves just how important LinkedIn marketing is to businesses today, along with the importance of all the other popular social networks, each with millions (if not billions) of users.

Until the advent of social media management professionals, the tasks of social media managers were primarily carried out by interns or specialists who posted organic content to gain any benefit. Today's social media landscape is quite different.

?We saw a few significant changes in the last 12 months:

• Mark Zuckerberg announced that Facebook (Meta) would suppress the brand's content in news feeds due to an algorithm update.
• In the past, Twitter announced that users will no longer be allowed to post identical content on more than one account.
• Meanwhile, Instagram announced that it's more than just a photo-sharing app
• LinkedIn is rolling out more creator tools for you to connect with your audience here.
• TikTok becomes the most visited website in the world...

An expert on social media needs to keep an eye on these changes in order to guarantee the success of the brands they work with on social media platforms.

In addition to other tasks, an employee who participates in social media efforts within a company is a great asset. However, it does take them away from the role that you hired them for. To ensure a better return on your investment and support social media marketing campaigns, you'll be better off hiring a social media agency to aid in managing, maintaining, and executing them.

There are a number of reasons why you should hire a social media agency.

?1. Social landscapes are constantly evolving

?Your social media account manager can keep track of changes to the platform's algorithm as well as adapt your marketing strategy to the latest updates.

Social media account managers should also be open-minded about new platforms and consider how to ensure success on those platforms. They identify potential opportunities for your business.

As an example, let's look at TikTok. Since TikTok apps have been downloaded over 2 billion times, it's pretty safe to say your brand should be there. Chances are, your competitors are. Your social media agency will discuss with you how to add content to TikTok and increase brand recognition.

An existing social media platform can also benefit from new features. Are you familiar with Reels and Shops from Instagram? Are you and your team considering ways to make the most of these new areas?

Social media agencies are adept at absorbing new developments as well as anticipating what may come about, and are able to quickly formulate a strategy to allow them to go back to the drawing board with their clients to adapt campaign objectives and content as needed to ensure continued success.

?2. Engaging in social media is essential

?Having an employee post at random on your social media profiles, with no thought for your brand, will cause damage. If that describes your current situation, it is best to go back to the drawing board. We cannot set up social media and forget about it. In a lot of ways, doing so can be detrimental. Engagement is therefore vital.

Content marketing can help you grow your business

A comprehensive content marketing toolkit is designed to boost visibility, increase sales, and attract new customers. The most crucial thing you can do is interact with your users, whether they are on your page or in your group. What's the point? On social media, users want to know that your brand cares about them and is engaged in a two-way conversation.

?In addition to reputation management (read below for more information on that), having a social media manager monitor your brand's pages can offer a number of other advantages. Are you interested in what new product to sell or would you like guidance on what your subscribers would like to read? Just ask!

All other campaigns you're involved in will be able to be integrated into your social media agency's campaigns. It is vital that your brand responds to users' feedback, whether it is positive or negative, as this shows that it is listening and that it is taking the feedback seriously.?

You can communicate better with your customers through social media. Do you know anyone who bought the wrong size of a product? A customer would inevitably use social media as the first point of contact for support.

In addition to providing your user with a better experience, being helpful in the social media space will also assist them with getting their issue resolved in a platform they are comfortable using.

?3. Save time and money

?With an expert at the helm, companies can save a great deal of time and money that would otherwise be wasted on failed campaigns and extensive research. Hiring an experienced social media agency is essentially a matter of getting straight to the point. You skip the countless meetings with employees who do not possess adequate knowledge of the field and instead, fast-forward to the actual part of converting potential leads. Essentially, expediting the process will save your company immense time and money.

4. Building an audience

It is important to include a person responsible for increasing your audience in your social media account manager's KPIs. Social media can be used to grow your audience in the digital world as a kind of megaphone. In a study from September 2020, 51% of respondents described social media as having influenced their buying decisions, and 29% of respondents stated that social media influenced their purchasing decisions so much that they would buy an item on the same day.

?Assuming your social media audience as your brand's ambassadors will help spread the word about its products and benefits.

• The larger your audience, the more credible you are.
• In addition, your brand's reputation increases.

Have you considered partnering with other brands? You may also be able to increase opportunities for your brand by having a large audience on social media.

Would you like to promote a blog post you wrote or a new feature you launched on your site? An engaged audience is a good way to spread the good word, boosting both your social media presence and revenue.

?5. Monitoring & Reporting

?With a social media manager in charge of your campaign, you can make your campaign more effective. If your current efforts aren't performing well, however, a social media agency will switch goals, creatives, or content for a more effective campaign.

?A social media account manager will ensure your campaigns aren't wasting money and that you're meeting your goals. Among other things, they will turn off underperforming ads and optimize other campaigns.

?As social media agencies monitor campaigns over time, they can identify when a tactic has grown tired or when a strategy needs to be reevaluated.

?The monthly reporting provided by these tools is very valuable as it allows you to write documentation that relates to:

• How many actions were carried out that month?
• Its performance compared with previous months.
• Where do we go from here?

In the absence of a dedicated person, you might not achieve the same results as you would if the campaign were continually successful.

You can see that hiring a social media agency is better than not hiring one now that you have learned how valuable they are.

?When an intern or low-level employee posts content at random on behalf of your brand, the outcome will be worse than the agency that is 100% dedicated to your brand's strategy. We also train your team members. Sure, we are so confident in our ability to increase your visibility, we can even train your team to do the same.

If you're serious about becoming more visible online and with your digital marketing send me a message, I'd be happy to book a chat and go through where you are and where you want to be.

Kevin Arrow

Found, Online Visibility Agency

07816 528421