Do You Need a Rebrand? How Do Others See You?

There are always ways that you can re-purpose your brand and know that you are working on something that is meaningful and beautiful for the long term of your company. You need to also think about what you need to change if things are boring, dated, and you are not attracting all your dream customers. When you think about this, you need to think about how you are not going to throw out everything. You are going to want to look at a refresh and not a re-brand. You want to know what will work better.

How Do You Know If You Need to Rebrand?

1. If you do not want anyone to see your website.

2. If you cannot describe what it is that you do and why in less than three sentences.

3. You feel like your competition is moving on and you are not.

You may just need to have a refresh. That means that you need to understand that your brand is your true vision. You also need to think of a few things that you can do that will let you think more.

Update Your Logo

When you are looking at logos it is important to make sure that you are looking modern and professional and that means that you need to see that you need to ask yourself when you look at the logo what it was that was the reason in the beginning. If you do not know the answer to that you are not going to be able to show what you want to in precise detail. What that means is that you need to make sure that you have the best font and color to ensure your long-term success.

You need to think about the why and then see your vision which will allow you to know what you wanted to rebrand in the first place. Even if you love your logo, it is important to make sure that you are ready to embrace change and that is going to come from seeing all this change as a refresh and not as a rebrand. When you are rebranding, you are changing things that are going to be different and foreign and a refresh is an easy process that leaves al feeling comfortable.

The Refreshing of the Tagline

It is important to make sure that you are looking at everything that is going to allow you to have access to the best options. If there is something that is a part of your image, you want to make sure you are going to be able to improve it. You do not want it to be cold, it needs to pop and bring people back to you time and time again.

Update Your Imagery

When it comes to images they are one of the most important things that are out there because they allow you to set the tone for your site and too allow you audience to know what to expect from the beginning. You want to make sure that you have images that are natural and people are not staring at the camera. You also want to use images that are going to allow you to be able to set the stage for what it is that you do. You want to make sure that you are showing how a picture can in fact be worth a thousand words. What that means is that you want to make sure that you are selling the experience with smiles and know what it is that your dream customer would be able to feel.

You need to make sure that you are looking at all the images and making sure that you are going to use them for your next photo search. You want to make sure that it is important to make sure that you are going to be able to allow you to protect your customers. You will see that you want to make sure that you are able to have access to all the ways that you are going to be able have a day in the life of vignettes.

Make Sure You Can Talk to a Careful Part of the Audience

When you share content, you are going to see that you are reaching into brand messaging. That is important and that means that you want to be able to narrow into to very clear audiences and know that you are going to be able to help them and that you are going to see where they are and how they are going to be available.

You will see that when you are alienating your audience and you are going to make sure that you are able to give your customers credit and know that you are going to know that you have a brand that is going to allow you to speak directly to your customers and to have them engaged and ready in the moment to buy from you.

Take the time to refresh your look at to know that your audience is not going to get tired of you if you are doing so. That means that you need to be engaged and that you are going to always keep new ideas flowing to your brand. New ideas are going to keep your people on their toes and you will know that you are adding value each time that you talk to them and that you care about their role and about their needs. When you are ready to work with your customers, you know that you are going to be a part of the process. You want to continually inspire and motivate others to be able to be a part of the process and know that you are always raising the bar. Get ready to continue to engage with professionals and know that you are always contributing to the knowledge of the groups and that you are making a huge difference in the future of mankind.

Watch the video here.

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Mitch Carson has been a pitchman on Home Shopping Network, CBS Radio host, and is the CEO of Impact Products Marketing in Los Angeles, CA.

Reach him at [email protected] or https://www.mitchcarson.com