Do you need to rebrand?

Companies are usually split on the decision to proceed with a new logo or stick with the old one. The old guard defends it by saying, if it ain’t broke don’t fix it and reminds everyone of the massive cost and risk involved in launching a new logo.

They are right.

The new class is almost embarrassed by the current brand’s tired look and talks about how it no longer reflects the current mission. They know the cost is high to “put new logos on everything”, but they’ll argue that staying the same will cost the company more in the long term.

They are right.

That isn’t very helpful. That’s because it’s a tough question and tough questions are rarely solved with black-and-white answers.

A brand “refresh” is often an excellent solution. With a brand refresh, you can retain all the equity of the original brand and introduce a new vision forward.

Here’s a simple example of how we did this for a large Foundation in Fort Worth that found itself in this exact situation.

And, they liked what we did.

5+8 is an amazing design partner -- from their creativity to their "can-do" attitude and client-focused service approach. They are GREAT to work with and are an extension of our in-house team. We love 5+8! -Sara, Director of Strategy & Communications

But, more important than "liking" it, is that it gave them a renewed energy in the brand without extinguishing their proud history.?

If your organization finds itself in a tug-of-war over where your brand is going, it’s good to step back and see that you both might be right.?Get another opinion, I’m always down to talk to you about it and hear where you're headed.??