Do You Need a Pick Me Up? Try YouTube - Saulderson Newsletter - 23rd June

WELCOME!

It's been an exciting and refreshing week. Finally having some IRL events, and we're sad to see Cannes Lions ending, but what a fantastic few days! Luckily VIDCON is just around the corner.

To give you a brief contents, today we'll be sharing:

• WHAT'S NEW AT SAULDERSON
• PLATFORM UPDATES
• A DISCUSSION ON HOW DIGITAL CULTURE IS CHANGING
• MEET THE TALENT
• CASE STUDY

WHAT'S NEW AT SAULDERSON

So over the last 2 weeks we've had a few very exciting campaigns go live. At Saulderson, we had an exciting opportunity to assist on the Match Masters campaign, working with our network of influencers and publishing some fantastic videos there. Additionally, we've also published campaigns for 'Rise of Kingdoms', 'Rotaeno', 'Raid Shadow Legends', 'GTFO' and more!

Here are a few of our favourite activations of the past 2 weeks:

• TheDooo X Rotaeno
• Morley X GTFO
• CaptainEggcellent X Idle Slayer

WHAT'S NEW IN SOCIAL MEDIA

Relevant to all marketers, there's been an exciting amount of updates coming to all social media platforms, here's your essential rundown of everything that has happened over the past 2 weeks.

YouTube

• Is rolling out 'Health' labels to the UK.
• Adds a 'correction' feature for creators

LinkedIn

• Finally adds 'Funny' reaction.
• Also adds a 'repost' feature rather than 'share'.
• Will support Canva templates for carousels

Meta

• New monetisation tools for Instagram and Facebook such as a creator marketplace.
• Adds more features for Reels across Facebook and Instagram
• Possibility of development of a Udemy competitor on Facebook
• Instagram tests TikTok-like UI

Twitter

• Will be jumping into long-form content with new 'Notes' feature.

Snapchat

• Is testing replies to Spotlight Clips.
• Is working on a subscription model called Snapchat+.
• Bets on AR for digital shopping.

TikTok

• TikTok shop has a poor sentiment towards its soft launch of TikTok Shop.
• Tests post view history

Pinterest

• The platform turns it's short-form videos into ads.

Telegram

• Launches its premium tier.

Do You Need a Pick Me Up? Try YouTube

YouTube has recently published a new report called 'Culture and Trends', discussing how Gen Z is shaping digital culture. A few of the most important points is that there is a great contrast between content from 10 years ago and content now. Gen Z want personalised content, there is an ambition to be unique and different, which is translated through niche videos and endless subcultures. Hyperpop being a really interesting example of niche viral content. The content then becomes transformative and grows rapidly through the internet.

When we look at the 'old' YouTube, viral content was much more impactful, everyone knew what the trend was, we knew that 'Gangnam Style' was a global hit. However now, we can see that social media is much more prevalent in everyones lives and a new trend tends to appear every week.

Such as:

'He's a 10 but hasn't subscribed to the Saulderson Newsletter' - awful, I know, sorry...

Reactions, everyone has an opinion and the accessibility to showcase that opinion. Want to write an article? - jump on LinkedIn. Looking to react to a video? - try TikTok. There's endless formats for those who want to share their individuality, which we value greatly.

The report also dives into how content satisfies a lot of emotional needs, such as ASMR. For many, it's soothing and relaxing and there are many other genres on the internet that aid in emotional relief. Social Media has become one of the most popular places for people looking for a 'pick me up'.

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MEET OUR INFLUENCERS

Within every letter we’ll be looking to provide a bit more insight into the talent we manage ??

Today we want to talk about 'Marley', the Rainbow Six YouTuber. Marley has been creating content for a few years now, blowing up to 3.1m subscribers and recently launching a second channel -'Morley'. The second channel, which we manage exclusively is focused on variety games, where Marley plays with his friends. This strong community has quickly brought the channel to over 200,000 subscribers with an average of 200,000 views per video. Marley has an extremely engaged audience, and a strong community - something we love to focus on at Saulderson.

FEATURED CASE STUDY

We also pride ourself with the work we do and what to share a case study from one of our latest campaigns.

Our client was ‘ASUS ROG’

Our long-standing clients ASUS ROG, asked us produce a 'Live' event for their Christmas Advent Calendar campaign.

Objectives

• Host Livestream for ASUS ROG Christmas Event
• Engage with audience and encourage giveaway entires
• Broadcast event across multiple platforms

Strategy

• We helped create an advent calendar and themed wheel as physical evidence. Then, for the event we hired a studio and presenter to host the livestream and pick out viewers and prizes. The event was presented in a gameshow style.

Results

• Over 10,000 viewers across platforms
• Generated high brand awareness globally
• Successfully awarded 25 prizes

At Saulderson Media we are consistently working on campaigns. We are open to all briefs and don't specify on a genre, anything?influencer marketing, we can achieve.

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Thank you for reading our newsletter, we hope you have a wonderful rest of your week!

Be sure to check us out further on our social channels bellow. As well as that if you’re interested in learning more about influencer marketing be sure to drop us a line at [email protected]