Do you need a niche?

The question of niching is one that, I'll be honest,?does my nut in.

Because everyone has an opinion on it,?but very few have actually ever done it.

Well, I don't want to be a know-it-all, but I?have?done it.

In 2018 I took my messy, unpredictable web design business and focused on building websites for small charities. I created a highly focused landing page for my ideal client and ensured it was optimised for search engines.

It ranked on page one for several key search terms which delivered consistent, highly targeted traffic. This brought in multiple leads a week, many of which turned into clients.

Boom. A purposeful business that makes good money (consistent ￡10k+ months, if you're into that).

Truth is,?it's not that hard.

But the deeper truth is - most people just need to get out of their own way about niching.

"what if I get bored?"

"but I like variety!"

"I don't want to niche because.. reasons"

But here's what I've found:?niching is not just about market sectors. It's actually about building a values-led business.

When you take the time to build a business from the?inside out, you'll never get bored. You'll love it. Because the work you do and the clients you attract will be?aligned with who?you?are.

Do you need to niche down?

I've created a handy tool that'll tell you whether it's right for?you?to niche down.

No need to ask the social media echo chamber any more. Just complete these?10 quick questions?to find out your personal "niche readiness" score.

When you've done it, hit reply and tell me what you think about your score. I'd genuinely love to hear what you think.

Thanks,

Matt Saunders