Do you need a map?
Bec Chappell
Marketing Strategist with a passion for creating Marketing Centric Businesses | Fractional CMO | Host of the Podcast Marketing Espresso | Speaker | Specialising in B2B service based businesses
When everyone is trying to tell you to use the same marketing tactics, how do you know what you should be doing to market your business?
I get it, it's hard
And here I am just another marketer, with another newsletter - but my aim is to not add to the noise...
Because there is so much out there.
I cannot stress enough that marketing tactics are no good without a clear purpose and intent behind them - which can only be mapped out with a strategy.
Don't you want to stop feeling overwhelmed by all the things you could be doing, but actually have clarity and a plan on what to do?
Marketing without a strategy is like driving a car to a set destination you’ve never been to without a map and hoping you reach it, just because you can read signs whatever street signs might pop up along the way.
My goal with anyone on my email list is to try and deliver something from everything I write that provokes thought or that you can implement instantly in your business…
So my number one tip to any business owner at the moment struggling to grow your business or struggling to grow your brand is this.
Don’t do all the things… Pick 1-2 (3 max) things that you can implement and do consistently in your business.
When they don’t work in the first week, do not lose interest and flick to the next trending tactic.
领英推荐
Stick it out with a consistent and clear message…
I am going to tell you something no other marketer will…. It takes time.
Unless you have the world's BEST product and service that solves something like the annoyance of having to fill your car up with fuel (I know go electric) and you have a HUGE budget to reach your exact target market at the exact right time they want to purchase… You’re going to have to have these three things
Patience
Belief
Courage
And the key ingredient hard work... I’m not talking about hustle culture, but I am talking the work that goes into expanding your network, promoting yourself, being consistent and disciplined….?
Bec
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