Do You Need a Call-to-Action?

Do you have to have a call-to-action at the end of every video?

Hi, I’m Mark Bullock. I’m the co-founder of Videosocials.net and phoneBlogger.net.

And no, of course, you don’t have to have a call-to-action. And I’m going to suggest that you have at least two, memorized and on your mind. Why is that? Because you really want to have a call-to-action at the end of your video.

If you don’t tell the person watching your video what you want them to do at the end of watching that video, they’re just gonna scroll on, going to the next video, going to the next piece of content, go on with their lives, etc . because even if they have the intent of doing something — ‘Oh, that was really helpful’ — if you don’t engage them in a next step of some kind, you’re… the chances of you basically going out of existence as soon as they’re done, it goes through the roof.

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