Do you need Brand Strategy?

Your brand strategy defines who you are, and drives everything you do. It distils your culture, your points of difference and what you pride yourselves on. It drives the way you communicate, the kinds of products and services you deliver, and the way you grow your impact on the world.?

Brand positioning and purpose?– These work hand in hand, as a brand's positioning reveals how it achieves its goal superior than competitors, and a compelling purpose indicates why a brand exists.?Please see three case studies below that benefited from having a clear brand strategy;

Your food. Your culture. – Yordar is one of Australia’s leading office delivery services, providing a wide range of food to companies all over the country, becoming partners in nourishing and enriching cultures through food.

Purpose. – To nourish and enrich work culture with one of life’s essential ingredients – food.

With food, Yordar’s clients want to build cultures that inspire and motivate staff, but even more importantly, make them proud to work where they are. The modern workplace often neglects the importance of this critical element when designing the employee experience. Yordar wanted to ensure that they don’t. We saw their role in bringing people together, pushing people further and providing a source of delight.

Brand Idea. – Fueling the future of work.

As work and life blur, as companies become borderless and their people mobile, people expect the same support, care and enrichment from their place of work as they do their place of rest. This will become the new norm, and Yordar will be there to support it and champion the choice and individuality it entails – Yordar will fuel the future of work.?

To differentiate Yordar in a competitive market, we created a monolithic brand, that was supported by vibrant colours through imagery and graphics. Please check out their website, as we worked on that too. www.yordar.com.au

Create more joy in the world. – Appreciate Group is a leading gifting and engagement company, experts at creating joyful experiences and connecting people to the things in life they enjoy the most.

Purpose. ?– ?Like all successful businesses, Appreciate Group needed a guiding purpose, a desire to work towards something bigger than themselves, something which defines exactly why they do what they do, and that is to “Create more joy in the world” by being trusted to help their customers with celebrating and rewarding, reflecting the feelings and experiences that gifting and receiving creates.

Please check out their website for more.?www.appreciategroup.co.uk

Be more. – Beetroot are Sydney’s most creative recruitment specialists, who represent the leading companies and the best talent in creative, digital and production, enabling the creative industry and inspiring creatives to “Be more”, as being more motivates us to being better.

Purpose.?–?Enabling the creative industry to be more.

Manifesto.??–?It’s time for everyone to be more, because to be more is to be human. We always want more from ourselves and more for ourselves. We want to be more fulfilled, inspired and successful. More ambitious, productive and confident, more respected, appreciated and valued. Being more drives us, motivates us and inspires us to bigger and better things. Being more insures that you’re the right person, in the right place, at the right time.

Please check out their website for more.?www.beetrootconsulting.com

Say hello

If you are looking to discover and repurpose the truths at the heart of your business, your customers and the world then say [email protected]?

Our Services – Customer Insights, Customer Value Proposition, Vision and Positioning, Naming and Taglines, Storytelling and Key Messaging, Tone of Voice, Brand and Strategy Workshops, Brand Health Checks and Brand Audits.

Our Disciplines. – Corporate & Service Branding, Consumer Branding, Digital Brand Experience, Luxury Branding and Employee Engagement.

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