Do you monitor effectively?

Every Government Affairs strategy has two foundational elements, knowing what you want to achieve and understanding what is going on in the external environment.

An impactful GA strategy is anchored in an understanding of current political priorities, both in your own area and more broadly, and identifying relevant opportunities and threats. This enables you to determine what is achievable as well as how to best get results.

To understand what is going on in the external environment, you need information. Sifting and deciding what is relevant well requires more than just checking websites and whatever social media platforms your stakeholders engage on.

Elements of an efficient monitoring system include:

• Documented information (websites and publications)
• Informal information - What people tell you, typically gained via meetings and networking.
• Analysis and conclusions – Continuously contextualising and making information relevant for your organisation.
• Measuring – setting the right KPIs and continuously assessing the efficiency of your monitoring system.

While AI solutions can enable the processing of enormous amounts of information, humans still need to be involved - A right-sized monitoring system will depend on the size of your company as well as executive expectations, but using a trade association is often a practical first step to stay informed.

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I help clients globally develop Government Affairs Strategies anchored in business priorities, underpinned by relevant KPIs and implementation measures. Are you just getting started or do you want to audit your monitoring system? Send me an email on [email protected]

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