Do You Love Your Business Vision? If So, Then Stop Ghosting It.Are You Ghosting Your Vision?

You know that feeling when you text someone, and they never reply? The initial excitement fades, the messages stop, and suddenly, you’re left wondering, "Did they disappear into another dimension?"

That, my friends, is ghosting.

And while we all agree ghosting isn’t awesome in relationships, what if I told you that business owners ghost their own success all the time?

Yep. You might be ghosting your business processes. And just like in relationships, ghosting leads to frustration, unnecessary stress, and, worst of all—costly mistakes.

So, if you’re constantly putting out fires, struggling with employee turnover, or finding that your team isn’t following through—it’s time to take an honest look at where you’ve been leaving your business on "read."

How Ghosting Process is Costing You

Wasted Payroll & Lost Productivity?

When employees don’t have clear, repeatable processes, they reinvent the wheel every single day—and sometimes that wheel is square.?

For example, if 10 employees each waste 30 minutes a day figuring things out, that’s 25 lost hours per week. At $25/hour, that’s $32,500 a year—gone.

Wouldn’t you rather invest that money into growth (or maybe a well-earned vacation)?

Lost Revenue from Inconsistent Execution

Without defined processes, work falls through the cracks. Whether it’s mishandled client handoffs, inconsistent pricing, or slow response times, a lack of process means missed deals and unhappy customers.

For example: If your company loses just one $50,000 deal per year due to disorganization, how long can you afford to de-prioritize process?

Employee Turnover & Low Morale?

Potentially great employees leave chaos. Employees thrive when they have clear expectations, strong training, and confidence in their work.

But if processes aren’t documented, employees get frustrated, burned out, and leave. And every lost employee means expensive hiring, training, and lost productivity.

For example: Hiring and training a new employee costs 3 to 5 times their salary. Even at a $50,000 a year salary, that’s $150,000 to $250,000 that you’re burning one hire due to lack of process.

Yikes.

3 Steps to Regain Control?

1. Identify Your Most Costly Bottlenecks Where are the biggest slowdowns, mistakes, or communication gaps in your business?

• Are customer orders getting delayed?
• Are employees asking the same questions over and over?
• Is your invoicing process a mess?

Pick the top 3 problem areas and start there.

2. Document the Most Repeated Tasks (at a High Level) If something happens more than twice, it needs a process. And don’t overcomplicate it—start with simple checklists.

Here are a few great places to begin:

• Onboarding new employees
• Handling customer inquiries
• Invoicing & payments
• Social media posting schedule
• Sales follow-ups

3. Train Your Team & Hold Them Accountable A process only works if people follow it. (And no, simply emailing a document doesn’t count as training! ??)

Make it part of your team culture:

• Train on a process in a weekly? meeting
• Assign ownership to specific team members
• Celebrate wins?

Ignoring your business processes doesn’t just cost money—it costs time, morale, and long-term growth.

Worst of all, it costs you your freedom.

The companies that document, simplify, and enforce process compliance? They scale with ease. The ones that ignore process? They keep reliving the same frustrating problems—like a bad relationship on repeat.

Show yourself (and your business) some love.

Process Tools for Business and EOS Implementers

If you’re ready to stop guesswork, wasted time, and inconsistency, I’ve got tools to help.

• Read Process! How Discipline and Consistency Will Set Your and Your Business Free (a great "process process" manual.
• Process Is Love ????We're running a special February offer on Lisa's On-Demand Process Success Course—For Process Champions. As a subscriber to this community, we're giving you? 90% off of the course--February ONLY.? At checkout, use the Coupon Code: ProcessIsLove and get your business working for you, not against you. Again, register here.?
• 2025 EOS Implementer Sessions Are Open: If you are an EOS Implementer continuing the journey towards Process Mastery, I invite you to join one of our 2025 Process Mastery for EOS Implementer sessions. Visit lisagonzalez.com to learn and register more.
• Ready to drive RADICAL ACCOUNTABILITY for results in 2025? Schedule a private Process Success Workshop for your leadership team and managers. Connect with [email protected] to learn more. ?