Do You Look Like a Media Expert

Make it easy for the media to say "yes" and to use you as their expert by making sure when they do a Google search, you show up as an industry expert.

Here are 10 tips to help you do this:

1) Does your website instantly and clearly define what you do for people?

2) Do you have at least one social media platform that you are active on?

3) Are you using the same colors, fonts and brand feel on your website and your social media header(s) so it's easy to tell it's you and what you stand for?

3) Do you regularly provide valuable content related to your industry that shows you know your topic?

4)?Have you guest blogged or written for a high-ranking site or publication?

5) Do you regularly pitch the media?

6) Have you already been featured in the media?

7) If yes, do you have a press page and/or links on your website?

8) Is your messaging consistent with your target market?

9) Do you regularly post video content (this is very important if TV is your end goal)?

10) Is your LinkedIn profile optimized and up-to-date?

Here's an example of a client who is showing up and is repeatedly in the media. Dr. Jonelle Anamalechi is a pediatric dentist. She has a bigger vision of empowering young women to enter STEM fields and particularly young black and brown girls.

She is using her authority through media to establish her expertise and credibility and using that to not only grow her practice but also her mission.

Let's check her out:

Outstanding Website: https://www.mychildrenschoicedental.com/

Great Instagram: https://www.instagram.com/childrenschoicedentaldc/

*Notice the branding colors

Recent television appearance on her local NBC related to "Mask Mouth" and oral problems kids are dealing with due to wearing masks all day at school.

Cover of Dental Town Magazine:

Just last week, this feature in US News & World Report where she is now a regular expert source:

Jonelle has positioned herself as a pediatric dentistry expert making it easy for the media to use her as their expert and regularly giving her the "yes."

Additionally, media begets media so once you have an interview or two under your belt, it's as if you've been vetted by the media and other outlets will then use you as well.

Review the ten tips above to help you check out when the media (or a potential client or customer) checks you out online. Don’t discount the power of a Google search and how it can benefit you and your business based on how you show up.

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Christina Daves?is a PR Strategist and the Founder of PR for Anyone?. She helps products, services, and brands gain visibility, credibility, and authority through media. She is the best-selling author of two books on the topic, has personally appeared in over 1,000 media outlets, and together with her clients has over 1 billion views and over $100 million in sales from free publicity.

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Check out her live event -?www.GetPRFamous.com?and if you're ready for more, set up a call at?www.ChatwithChristina.com