Do you know if your Facebook ads are working? Wondering which key metrics you should be tracking

If you want to get serious about managing your Facebook ad campaigns now it’s time to figure out the Facebook Ads metrics you should be tracking in 2021.

In this post, as well as upcoming post you’ll discover important Facebook metrics

Here are the important metrics for any campaigns that are driving traffic to a sign-up page of any kind:

Reach:-Reach shows you the number of people who saw your post; it only counts when an ad or post reaches a unique person. Reach will always be smaller than the number of impressions as an impression shows all the views, including multiple views from the same person.

Impressions: the total number of times your ad was shown. This is different from Reach, which is the number of individual people who have seen your ad.

Cost Per 1,000 Impressions (CPM): the average cost to show your ad 1,000 times. Think of this as Facebook’s price tag; it varies depending on the demand for the audience you’re targeting at the time you’re running ads.

Frequency: the average number of times each individual has seen your ad. Calculated by Impressions divided by Reach. This is an important metric to pay attention to make sure you’re not oversaturating your audience with your ads.

Amount Spent: how much you’ve spent running your ads so far. This is set by you in the Budget section of your ad sets.

Click-through Rate (CTR) Links, a.k.a. Website CTR: the percent of people who saw your ad and clicked over to your opt-in page. Calculated by taking the number of Link Clicks and dividing it by Impressions.

Link Clicks: the number of people who clicked on your ad and were directed to your opt-in page. This is a good metric to use to estimate the number of people who visited your opt-in page.

CPC (Link): the average cost of each click from your ad over to your website. Calculated by taking the Amount Spent divided by the number of Link Clicks.

Leads: the number of people who signed up on your landing page after clicking on your Facebook ad.

Cost per Lead: how much each sign-up has cost you so far. Calculated by taking the Amount Spent and dividing it by the number of Leads.