Do You Know Your Brand's Verbal Brilliance? A Really Rare, Pioneering Strategy

Every brand speaks.

But who listens is what is fundamental in making communication. Or the conversation may as well not happen.

How do you know whom to speak to? Find your Ideal Customer Profile (ICP), press the pain points, and target your audience. Copywriters that give you these free tips on LinkedIn do not understand that you are stuck at "how to start." You are a fresher, not dumb.

The first duty of a copywriter is not to write, it is to identify what dictates the tone of the entire brand. That is your brand's Verbal Identity.

What is a Verbal Identity?

It is the language you choose to communicate with a pack of people with a specific challenge. It is the foremost tool created to express your brand's core values. Your brand's Verbal Identity identifies who you are, what you do, and what you stand for.

Like any other human, copywriters create a V.I. so it can have a voice & tone to communicate in.

Why does your brand need a Verbal Identity?

• How you speak, rather than what you speak, helps shape opinions about what you are saying. Hence, a Verbal Identity is not about being good, it is about getting it right.
• Without a unique voice, your brand is forever lost among other brands that do not have original tones.
• Your brand uses a Verbal Identity to provide i.e., speaking about your products/services in a way only you can.
• Your unique Verbal Identity wins your brand loyalty. The best example is a brand named after a fruit that keeps doctors away.
• Sets the internal vocabulary of your brand, i.e., how your people speak with each other, and how your people see your brand from the inside matters.

How do you create a Verbal Identity?

It all begins with the 'why' behind your business.

The technical process of every copywriter varies. Writers create Tone Maps to list and use appropriate emotional tones to identify and trace audiences.

These aspects are important. But it all boils down to your human analogies. Ask yourself these questions:

1. Who are you?
2. What is it that you want to say?
3. What is motivating you to say it?

Remember your answers, because words matter. But only the right ones. They are your only weapons to communicate with your people. They create your culture, your environment, and your tone. Your Verbal Identity.